Direct sellers invest in technology, training and new ideas with COVID-19’s endemic phase on the horizon
By: Jenna Lang Warford
What worked in 2020… no longer really works.
— Suzie Read, National Sales Director, Jordan Essentials
We have to bring the digital experience to a whole other level… So the question is, how do we elevate the experience?
— Garrett McGrath, CEO, The Happy Co.
Responding rather than initiating has been a common strategy for operating a business during the past two years, as many direct selling companies have chosen to “wait it out” and “play it safe” in a time with no relevant precedent. While innovations were often distributor-led, and hugely successful, it’s clear that 2022 requires different growth strategies as the pandemic shifts to the endemic.
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Afue BoatengAvon CompanyBankrateBeautycounterBella Grace GlobalBlooKanooBLSBureau of Labor and StatisticsChico’sChristina SmithClint McKinlayCloset CandyDolmen RecrutementFederal Trade CommissionFTCGarrett McGrathgen zGreat ResignationHanna Shea Executive SearchJordan EssentialsMarch 2022Mark HamrickMeredith BilbroRuby RibbonRyan KellSarah ChupinghongSean EggertSunrider InternationalSuzie ReadTaylor WorreThe Happy CoThe ViewTikTokZoom