New Age Beverages Corp., an omni-channel healthy and organic products company, has agreed to acquire ARIIX, together with four additional companies in the e-commerce and direct selling channels. The combined companies will create a global health and wellness firm with estimated pro forma revenues in excess of $500 million. Joining ARIIX will be Zennoa, a Japan-based company that sells superfood-based supplements, beverages, and food; LIMU, a marketer of fucoidan-rich, seaweed-based nutritional products; MaVie, a DNA mapping and wellness company; and Shannen, an Indonesian skincare and beauty company.
Despite disruptions to in-person selling and recruitment during the COVID-19 pandemic, USANA has experienced sales gains, according to the company’s recent earnings call. USANA reported $259 million for the second quarter 2020, compared to $256 million for the same quarter the prior year. The company brought in $1.32 in earnings per diluted share, or 13 cents more than expected. USANA projects sales of $1.05 billion to $1.10 billion for full year 2020. Its previous forecast had a range of $1 billion to $1.08 billion. CFO Doug Hekking said that results had been sustained due to demand for its immunity support products. A return to “somewhat normal in mainland China” has also benefited the company, according to CEO Kevin Guest.
With the impact of COVID-19, many people are feeling the pinch—both economically and socially—and it’s times like these that bring renewed attention to direct selling and the iconic “Avon Lady.” Particularly in the U.K., women, children, and even men, still have fond memories of “Avon calling.” They remember cheerful ladies ringing their doorbell, offering eyeshadow, lipstick and conversation. People still want that, according to recent numbers at Avon Products. The company announced it has seen a 114 percent uptick in the number of representatives joining its U.K. business since lockdown, and requests continue to come in. With the coronavirus still on the rise and a vaccine further in the future, good company and a little pampering is appealing for a lot of reasons.
Scentsy will now offer officially licensed NFL products, partnering with the NFL on a new line of wickless wax warmers celebrating the league’s 32 teams, including an exclusive fragrance to complement the collection. The NFL is among the top requests from Independent Scentsy Consultants in the United States, according to the company. During a May presale, Scentsy Consultants and customers reserved more than 150,000 NFL Scentsy Warmers. The football-shaped warmers, which feature individual teams’ colors and logo, will be available to customers starting in mid-September while supplies last.
Aug. 6 marked the 75th anniversary for Regal Ware, a family-owned marketing and manufacturing company that was founded in 1945. Founder J.O. Reigle started the company out of a desire to build “the finest plant with the finest equipment to produce and sell the world’s finest cooking ware.” Third and fourth generations of the Reigle family and many other multi-generational families have continued that work. The products are produced in Wisconsin and sold under a variety of brand names, including Saladmaster, Lifetime, and Classica. American Kitchen and ESPRO coffee and tea presses are also available.
Modere has been ranked third on The Women Presidents’ Organization’s (WPO) annual list of the 50 Fastest Growing Women-Owned/Led Companies. Winners were announced at the WPO’s Annual Conference, “Reimagining Business,” which was presented online over July 22 and 23. Led by CEO Asma Ishaq, Modere celebrates its first year on the list. The 50 Fastest list recognizes the advancement of women in business by honoring those that have generated exponential growth. Nominees were ranked according to a sales growth formula combining percentage and absolute growth for revenue between 2015 and 2019. Modere experienced over 1,500 percent growth in North America during this period.
Avon Philippines has launched its a line of intimate apparel through a campaign called “Welcome to the Nude Normal!” The campaign embraces “real women” by offering images shot at home by women representing various skin tones and body sizes. Avon is also showing the women in multiple occupational roles and demonstrating its support of diversity, a departure from the narrow ideal often promoted by brands. Since its launch on July 17, the 90-second spot has been viewed half a million times, and social-media users have also embraced #NudeNormal.
The National Advertising Division (NAD) has ordered Young Living to remove the claim of “therapeutic grade” from its essential oils, but the company plans to appeal. Young Living was first challenged by S.C. Johnson & Son Inc., and NAD made a ruling as a result, requiring Young Living to drop the claim stating that the healing benefits were unsupported. Young Living countered the ruling, referencing its own consumer research, only for NAD to cite a lack of scientific evidence by Young Living to back its claims. The company further disagreed and said it will appeal to the National Advertising Division Review Board.
Nu Skin Enterprises reported its estimated revenue for the second quarter of 2020 to be approximately $603 million to $608 million. The company previously forecasted second-quarter revenue of $520 million to $550 million. Pleased with its expected revenue, company executives credit “strong global customer growth with particular strength in the Americas and Europe.” Investments in technology and digital capabilities have also positively impacted business continuity as well as supported Brand Affiliates and customers. Nu Skin will report its second-quarter results, including earnings per share, and provide a revised outlook for the full-year 2020 on Aug. 5.