Reevaluating the way others look at our industry can change our perspective
By Michel Bayan is co-founder and CEO of predictive analystics firm DirecTech Labs.
Different people need different experiences with our brands in order to maximize the value we get from them and the value they perceive from us.
There recently has been a lot of thoughtful talk about the evolving regulatory landscape concerning direct and social selling. One perspective important to consider is that of the Federal Trade Commission (FTC). We are inclined to dismiss those who oppose the direct selling industry without understanding their motivation and view them as “wrong.” However, it’s likely they consider their work to be noble.