By: George Elfond, co-founder and CEO, Rallyware
COVID-19 has had a hand in redefining and reshaping just about every industry and market in existence. We’ve seen small businesses, retailers, and the hospitality sector take major hits. We’ve seen drastic shifts in the way work gets performed on a daily basis. And we’ve entered a remote work revolution of sorts that has truly reconfigured the traditional workplace landscape.
One sector that, while also impacted, has remained strong is the direct selling channel. In fact, it has even emerged as a viable career solution for many as a result of this pandemic.
The future of network marketing alone together
By: Steve Jamieson
While the rest of the world recently learned what “Alone Together” truly means, network marketing has been refining that socio-economic business model for many years.
One of the foundational principles of network marketing was based on the simple premise that you cannot be in two places at once. Hence, network marketing created a structure to leverage the time and efforts of potentially thousands of people to help individual entrepreneurs reach a financial success they could not achieve on their own.
Mona Ameli is founder and managing partner of Ameli Global Partnerships and is nationally certified in Diversity and Inclusion.
…financial and cultural gains are the end result for companies willing to invest in women.
Creating gender-parity in corporate and board leadership within our channel is no longer a box to check off, but has become a true strategic need as recent research indicates financial and cultural gains are the end result for companies willing to invest in women. As economic and socio-demographics continue to create more complexity and competition for direct sellers, this is one area in which we can gain relevance and stand out as an even more attractive option.
Direct selling’s perception problem is largely self-inflicted
Word count: 838
By: Steve Jamieson
Since the Federal Trade Commission (FTC) announced the AdvoCare settlement, the reaction from many industry executives, attorneys and experts has followed a common theme: “The regulators do not understand our industry, and AdvoCare and their distributors are the true victims—not the people the government is purportedly trying to protect. We are right, and they are wrong!”
Embracing direct selling as a channel of distribution provides us with great freedom
Brett Duncan is a managing principal at consulting firm Strategic Choice Partners.
Being driven by what people can sell versus what people will buy may sound similar, but they’re actually very different concepts.
Direct selling is changing. We’re in the middle of a shift from point A to point B. We may not be exactly clear on what point B is, but we definitely know that point A is in the rearview mirror.