By Peter C. Marinello, Guest Contributor The Federal Trade Commission (FTC) recently issued two notices of proposed rulemaking (NPR) and an advance notice of proposed rulemaking (ANPR) that could significantly impact the direct selling industry. The reason I say “could” is that shortly thereafter, on his first day as the
Peter Marinello is Vice President at BBB National Programs and Director of DSSRC.
Transparency is a hallmark and cornerstone of all industry self-regulatory endeavors, and the independent watchdog
program for the direct selling industry, BBB National Programs’ Direct Selling Self-Regulatory Council (DSSRC), is no exception.
DSSRC, an independent program developed in partnership with the Direct Selling Association (DSA), was designed to help support accountability and consumer protection in the direct selling industry.
The council’s role is to help ensure that direct selling companies are making truthful, accurate claims about the products they sell and about the opportunity to earn income with the business.