Our industry is full of innovative tools designed to enable sales and marketing efforts within the field. But, when it comes to actually making a sale, there’s nothing that can compete with the tried-and-true power of leveraging personal connections. In fact, according to Extole, people are four times more likely to make a purchase when referred by a friend.
Direct Sales has always been a high-touch industry, one that has thrived on person-to-person, belly-to-belly efforts, and that’s remained true throughout the evolution of countless sales trends. Below are three ways I recommend leveraging your personal connections to attract customers and increase overall sales.