The customer journey is all about understanding your customers, their behaviors, and their needs to encourage their loyalty. It’s an important undertaking that’s well worth your time, because marketing to repeat customers as opposed to prospective customers increases the chance of making a sale by 57%. Below, we’ve listed three areas to focus on to make sure you’re crafting a customer experience that keeps your customers coming back for more.
#1: Implement Automation
A well-timed follow-up strategy has been shown to encourage better communication between distributors and their customers, resulting in larger and more frequent orders. Distributors should also be engaging with all customer types, whether active, infrequent, or inactive. But keeping track of all customers and reaching out at the most opportune time can be difficult and time-consuming. The remedy for this is implementing basic automation systems that provide reporting of customer buying patterns and notifications, so distributors can follow up at the correct time.