“Affiliate marketing streamlines the process of increasing sales by tapping into the skills of experienced marketers and a community of product evangelists.”
With new developments in digital technologies, growth in social media influence, and changing
consumer behaviors, direct selling companies are now stepping further into the digital age where social communities and marketers are joining forces and sharing in the rewards along the way.
The direct selling business model, in general, has always been centered around a strong sense
of community. As a competitive advantage over traditional retailers, direct selling companies
focus on the more social aspects of the business world, creating deeper connections with their
customers and sellers. Because of its community-driven nature, more and more
companies in the industry are introducing affiliate systems as a means of giving their brands greater reach and
generating more opportunities for growth within those communities.