Direct sellers invest in technology, training and new ideas with COVID-19’s endemic phase on the horizon

By: Jenna Lang Warford

What worked in 2020… no longer really works.

— Suzie Read, National Sales Director, Jordan Essentials

We have to bring the digital experience to a whole other level… So the question is, how do we elevate the experience?

— Garrett McGrath, CEO, The Happy Co.

Responding rather than initiating has been a common strategy for operating a business during the past two years, as many direct selling companies have chosen to “wait it out” and “play it safe” in a time with no relevant precedent. While innovations were often distributor-led, and hugely successful, it’s clear that 2022 requires different growth strategies as the pandemic shifts to the endemic.