Getting Real Interviews
By: Teresa Day Craighead
Executive: Bob D’Loren
Location: Dresden, Ohio
SSN: What motivated you to acquire Longaberger last year?
At Xcel brands, we were looking for something in the home sector to diversify our category offering and reach the consumer directly, and I saw the opportunity to acquire the company. I’ve always been excited about iconic brands. I like to say that icons live forever. Sometimes they just need a little bit of tender, loving care to get people reengaged with the brand.
Founder and CEO of Scout & Cellar
Making Tough Business Decisions
For us, it doesn’t matter if it makes business sense on this minute, this day. We do the right thing for the standard of “for the good of the company and for the good of the people.” It might not be easy, but the right thing is always the right thing.
Executive: Terrence Moorehead
Location: Lehi, UT
2020 Revenue thru Sept: $283 Million
Stock Symbol: NATR
SSN: Can you share details about the recent changes you made to your compensation plan?
The changes were made in response to what’s going on in the market-place with consumers and what’s going on in the nutritional industry overall: consumer shopping behaviors, consumer desires and aspirations, and how to stay relevant and address these touchpoints. It also stemmed from a desire to get back to our roots of being a pioneer as the first company to encapsulate herbs. Part of our strategy is to embody and embrace that core spirit of our DNA.
Executive: Laura Hunter
Location: Seattle, WA
Revenue: $50 million
SSN: Tell us about your background and how you came to develop your product.
I have been a serial entrepreneur since I was a child—babysitting, selling vacuums door to door, and starting tons of businesses. I was a self-employed photographer for 25 years. A couple of years ago, I tried the magnetic sandwiching lashes. I spent some money on something that I didn’t feel like I should spend money on, but I really wanted to try them. And, they didn’t work. I couldn’t get them on, and they pinched me. And when you’re mad and you’re frustrated and you’re sad, and something actually physically hurts you, you get really annoyed. It was one of those moments. I threw everything in the seat of the car and said, “If this stupid thing had eyeliner that was magnetic, this stupid top lash would work!” Then I just stopped and thought, “Huh, that might work.”
Launched: 2006/re-launched 2019
Executive: Jason St. Clair
Location: Scottsdale, AZ
This month, SSN interviewed Jason St. Clair, part owner and CEO of Xendurance, a performance supplement company.
SSN: Will you share your background and how you got involved with Xendurance?
Launched: May 1,2020
Executive: Lori Bush
This month, SSN interviewed Lori Bush, who recently emerged from retirement as the CEO of Solvasa, a new beauty company taking an integrative approach to skincare and well being through mindfulness.
Location: Farmers Branch, Texas
This month, SSN interviewed Amber Rourke, chief marketing officer at Neora.
Location: Dallas, Texas
Consultants: 3.5 million
2019 Revenue: Estimated $3 billion
This month, SSN interviewed Sheryl Adkins-Green, chief marketing officer at Mary Kay Corp.
SSN: With a company history of over 55 years, how do you keep Mary Kay’s legacy alive for new consultants?
Executive: Jeff Stroud
Location: La Canada Flintridge, California
This month, SSN interviewed new company Somnvie founder and CEO Jeff Stroud, who has spent the past 40 years engaged in the home textiles business. His family founded the specialty home textiles chain Stroud’s in 1979, which culminated in a successful IPO for the brand in 1994. The family ultimately exited the business. Jeff Stroud’s newest venture focuses on what he calls the “sleep economy” by providing high-end bedding through direct selling company Somnvie.