Publisher’s Note
Hello Friends,
As I studied the recent court cases and government agency announcements potentially impacting our channel to include in this issue of SSN, I was reminded of the immense challenge that companies (especially direct selling companies) and their legal teams face when navigating the ever-evolving landscape of regulatory oversight.
As we saw in the landmark 2021 Supreme Court decision ending the FTC’s authority to seek equitable monetary relief through Section 13(b) of the FTC Act, even long-held judicial and administrative frameworks are subject to change.
Demographic trends point to the importance of personal connection
Hello friends!
In my reading and research this past month, I have come across several interesting discussions and articles about a topic that I have been thinking alot about lately—as it applies to direct selling as well as to all of the interactions that we have in our day-to-day lives.
That topic is authenticity.
Having spent a large part of my career in sales, I learned first-hand how important authenticity is to establishing lasting relationships, not only with customers, but with colleagues and superiors. I was very intrigued to see several stories that recently discussed the finding that authenticity appears to be particularly important to Gen Z consumers as they interact with the companies, brands, influencers and creators of today’s marketplace and social commerce platforms.