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Coronavirus Begins to Impact Direct Sales Channel
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Coronavirus Begins to Impact Direct Sales Channel

COVID-19 upends everyday life around the world and in the U

By Dave Rauf

“The scope and duration of business disruption and the related financial impact from the coronavirus can’t be reasonably estimated at this time.”

—John Agwunobi, CEO, Herbalife

“No company is immune, but those that are more reliant on social media to execute business and have a higher degree of subscription sales in their business models are going to be relatively better off.” 

—Doug Lane, principal, Lane Research

Direct sellers are bracing for a significant financial blow as the reality of the novel coronavirus sweeping the globe sets in. At press time for this issue, the pandemic is in full swing, with cases being reported in every state and rising daily.

The virus that causes the disease called COVID-19 has upended everyday life around the world, and rattled the global economy.

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April 1, 2020 0 comment
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US House Steps in to Curb Online Counterfeiting
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US House Steps in to Curb Online Counterfeiting

SHOP SAFE Act introduced; efficacy for direct sellers remains to be seen

By  Rick Redding

“American consumers increasingly turn to the internet to shop. Counterfeiters have followed consumers, and it is clear more must be done to combat the rising trend in online sales of counterfeit products.”

—Rep. Gerald Nadler, D-NY

The federal government is proposing legislation to combat an ongoing problem in major global marketplaces such as Amazon and eBay—counterfeiters who profit from the sale of inauthentic products. This legislation would require online marketplaces to toughen their standards and enforcement against third-party sellers.

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April 1, 2020 0 comment
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Combining the Power of Demographics with Psychographics
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Combining the Power of Demographics with Psychographics

Understanding what motivates people creates powerful marketing campaigns

By David Bland

The start of this new decade presents a fresh opportunity to reconsider the value of demographic-based business modeling, and point out the worth of including the less tangible, but potentially more powerful, psychographic metrics. Demographics relate facts such as age, gender, employment status, annual income and family size. Psychographics, on the other hand, reveal more complex data points such as attitudes, interests, lifestyle choices and values.

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April 1, 2020 0 comment
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Direct Sellers Lag in Hispanic Market
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Direct Sellers Lag in Hispanic Market

Buying power to top $1.9 trillion

By Dave Rauf

Many companies are still behind the curve and are missing the opportunity to develop a growing segment of the Latino market.

At a recent Direct Selling Association meeting, Ideneth Vega began her presentation to dozens of executives a bit differently—by speaking in Spanish. The room, full of non-Spanish speakers, looked quite puzzled at first, she says.

But there was a good reason for the bilingual approach. Vega, the vice president of marketing for Houston-based Zurvita, was presenting on direct selling marketing efforts geared toward the burgeoning Hispanic demographic, a segment of the population growing faster than any other minority group in the country and whose purchasing prowess is also increasing exponentially. 

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February 1, 2020 0 comment
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