By: Teresa Day Craighead
Executive: Bob D’Loren
Location: Dresden, Ohio
SSN: What motivated you to acquire Longaberger last year?
At Xcel brands, we were looking for something in the home sector to diversify our category offering and reach the consumer directly, and I saw the opportunity to acquire the company. I’ve always been excited about iconic brands. I like to say that icons live forever. Sometimes they just need a little bit of tender, loving care to get people reengaged with the brand.
By: Jennifer Mills
We are demonstrating to
the FTC and the regulatory authorities that we prioritize compliance in our companies.”
—Brian Bennett, Vice President of Government Affairs and Policy, DSA
Last summer the Direct Selling Association (DSA) began work on a comprehensive compliance program which will be available to both member and non-member companies.
By: Peter Marinello
Because the industry made the bold decision to commit to third-party self-regulation when it did, DSSRC was able to socialize its goals and objectives with direct selling companies and familiarize the industry with the program’s jurisdictional purview and process of review before the coronavirus hit.
The direct selling industry worked diligently and cooperatively to establish and implement an industry self-regulation program that celebrates its third year this month. The BBB National Programs’ Direct Selling Self-Regulatory Council (DSSRC) administers that program, helping direct selling companies across the industry abide by the high standards first established by the Direct Selling Association (DSA) Code of Ethics.
By: Dave Rauf
NOTE: We listen in on the public company earnings calls and the transcripts so you don’t have to. Check back each quarter for our review with insights and takeaways for your own business.
Tupperware had its first year-over-year sales growth in a quarter since 2017, the company said in its third-quarter earnings report, but the direct selling giant continues to face uphill challenges in one of the biggest global MLM markets: China.
By: Teresa Craighead
We’ve heard over and over all the ways in which 2020 was denounced as terrible, catastrophic, and unbearable. But from the perspective of many companies in the channel, those words don’t really apply. Strange, unpredictable, and unprecedented may be more apt, and for many companies, bountiful, outrageous, and exciting are better descriptors.