Industry’s failure to unite may weaken its collective power.
What does our channel have at its core that unites its participants? This may sound like a rhetorical question; however, the answer appears to be increasingly elusive.
“The stigma is exacerbated by the fact that we continue to lean on the same jargon.”
—Jim Turner, industry executive and consultant
Direct selling companies must innovate to stay competitive.
Note: The following is part of a series “New Pressures on the Direct Selling Channel.” This segment deals with the pressure resulting from innovative tech developments in other retail segments that increase consumer expectations.
As store and online retailers continue to push the envelope in terms of functionality and speed, a service standard experienced anywhere is very soon expected everywhere
