By Scott Kramer, guest contributor The Changing Social Media Landscape The way everyone interacts on social media platforms like Facebook and Instagram is shifting rapidly. Once, social media was a space dominated by content from people we know—our friends, family and connections. Sponsored content also had a significant presence,
By Ben Dixon, guest contributor What a year 2024 has shown to be. The social selling space and the markets around it have grown noisy with fierce competition for consumers’ eyes and attention. Consumers today have more choices than ever, and your ability to remove friction from your sales
Leveraging AI and machine learning to enhance efficiency and growth By: Crystal Holtzendorff Flexibility and adaptability are the cornerstones of technology best practices, not just driving engagement and efficiency but, ultimately, fueling significant sales growth. Throughout its history, the direct sales industry has gone through a series of changes akin