By Mike Christensen, Guest Contributor Artificial intelligence (AI) has emerged as a transformative force in the direct selling industry. From predictive analytics to intelligent automation and personalized customer experiences, AI is poised to revolutionize how companies engage with distributors and consumers. However, many initiatives fall short, not because of AI
By Shellie Sullivan, Guest Contributor “The goal of AI isn’t to push people out—it’s to pull the busywork out, so you can focus on the part of your job that only you can do.” “AI isn’t just a technical challenge—it’s a leadership one. The organizations using it responsibly are the
Explore the unique challenges facing direct selling shopping platforms and the trends toward global reach, field enablement, and AI-driven growth. By Rodger Smith, Guest Contributor The direct selling industry has come a long way, from person-to-person selling (Avon) and home parties (Tupperware) to a focus on compensation, recruiting, and early
By Matt Marchbanks, guest contributor In the evolving landscape of digital communication, businesses are continuously seeking innovative ways to engage with customers. One of the most significant advancements in messaging technology is Rich Communication Services (RCS), an enhanced evolution to Short Message Service (SMS) that transforms customer interactions with rich
How Brands Are Using Shoppable Video to Drive Sales January 2024 Issue By John Lietsch In today’s digital age, video has become one of the most powerful tools for marketing and advertising. With the rise of e-commerce, brands are looking for new ways to make their videos more engaging and
By Scott Kramer, guest contributor The Changing Social Media Landscape The way everyone interacts on social media platforms like Facebook and Instagram is shifting rapidly. Once, social media was a space dominated by content from people we know—our friends, family and connections. Sponsored content also had a significant presence,
By Ben Dixon, guest contributor What a year 2024 has shown to be. The social selling space and the markets around it have grown noisy with fierce competition for consumers’ eyes and attention. Consumers today have more choices than ever, and your ability to remove friction from your sales
Leveraging AI and machine learning to enhance efficiency and growth By: Crystal Holtzendorff Flexibility and adaptability are the cornerstones of technology best practices, not just driving engagement and efficiency but, ultimately, fueling significant sales growth. Throughout its history, the direct sales industry has gone through a series of changes akin