Predictive actions, behavior modeling and feedback loops for decision making
By: Ben Dixon, CEO, Naxum Online Marketing Services, LLC
When the rules of the game change, you can’t do the same thing and expect to win.
The social selling space has evolved drastically over the last few years. A select group of companies has continued to dominate in the rapidly changing space and reap massive rewards, outpacing the competition while average companies are declining.
The rules of the game have changed.
To discover where the “advantage” stems from requires looking deeper into the behaviors, systems and processes that winning companies deploy. The age-old business quote is indeed true: “If you cannot measure it, you cannot manage it.”
Traditionally, most direct selling companies’ data used for decision-making comes from transactions, orders, commission payouts, and all historical events that happen when and after the sale is made. What’s missing?