Plano, Texas-based The Happy Co., a producer of nootropic, functional beverages, announced its entry into the European market. Starting the week of May 24, customers in 21 countries across Europe (Austria, Belgium, Czech Republic, Denmark, England, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Northern Ireland, Norway, Poland, Portugal, Scotland, Spain, Sweden, Switzerland and Wales) will be able to purchase the company’s products under the Happy Co.’s NFR (not-for-resale) model.
The Happy Co
Sharing Services Global Corp. (SHRG) has rebranded its direct selling division, Elevacity, as The Happy Co., a seller of nootropic coffee products. The newly titled brand also received a $30 million investment increase from its largest shareholder, Document Security Systems Inc. and has obtained its direct seller’s license in South Korea, as part of its Asia Expansion Plan. In addition, SHRG plans to launch a travel company to add to its direct selling arsenal and announced Jonathan McKillip as president of this subsidiary focused on providing exclusive benefits and first-class discount travel opportunities to its brand partners and customers.
PEOPLE ON THE MOVE – April
Joe Miranda, Herbalife
Joe Miranda has joined Herbalife Nutrition in the newly created role of chief digital officer. Miranda has more than 20 years of experience as a global technology executive in the media, financial, and data analytics industries, developing and executing enterprise digital strategy. He previously served as chief digital officer at Thomson Reuters.
PEOPLE ON THE MOVE – March
Ryan Napierski, Nu Skin
Nu Skin Enterprises has named Ryan Napierski as president and CEO. Napierski, who currently serves as the company’s president, will succeed Ritch Wood upon his retirement Sept. 1. Napierski also will presumably replace Wood on the board of directors later this year. Napierski has spent his 25-year career with Nu Skin.
Health and wellness direct selling company Elevacity is rebranding to The Happy Co., CEO Bo Short announced. As a part of its global expansion, the company is adopting a new logo and will redesign its online platforms along with its business and consumer websites. Elevacity was founded in 2017 by Robert Oblon.