Direct selling companies must innovate to stay competitive.
Note: The following is part of a series “New Pressures on the Direct Selling Channel.” This segment deals with the pressure resulting from innovative tech developments in other retail segments that increase consumer expectations.
As store and online retailers continue to push the envelope in terms of functionality and speed, a service standard experienced anywhere is very soon expected everywhere
A team of Nu Skin’s field leaders celebrate together.
Direct selling’s culture-building differentiators remain intact.
“Earning a prize is something that you give yourself. Recognition is what the company gives you and that’s what makes it so special. You can’t give it to yourself; it comes from your community.”
— Steve Jamieson, Exigo
“Part of the process is really an art that comes from having a strong relationship with your field that helps us understand the data.”
—Jesse Stamm, Pampered Chef
“For those who achieved and attended an incentive trip with the company, their new enrollments were up 6,300 percent above those who did not attend a trip. Additionally, their earnings went up 200 percent.”
-Darren Jensen, CEO LifeVantage
By Nat Reade
Direct selling is even more effective with millennials because it provides a sense of belonging and a deeper level of support on how to use a product, and that’s something that they really appreciate.
–Bart Dangerfield, Vice President of Business Development, Univera
Traditional direct selling companies have leaned toward corporate-led communications. Gen Z's want the message to be their own particular story.
–Brian Palmer, CEO, Krato
The 34 years between 1980 and 2014 bracket two very different generations: millennials and those who come after them, often referred to as Gen Z. Time magazine once called millennials the "Me Me Me Generation." If you type "Millennials are" into Google, you get such answers as "lazy," "entitled" and "killing," apparently referencing the many societal norms they've done in.