By: Stephanie Ramirez
Going global isn’t easy. It’s complicated, and it comes with hurdles, especially as businesses are also navigating the normal growing pains of scaling up. Additionally, every country has its own local laws, cultural norms, forms of currency and payment, unique business practices and language differences.
By: Camille Barlow
In 2009, Apple debuted a new slogan: “There’s an app for that.”
As usual, the tech giant was on to something, and 11 years later that catchy little earworm is not only safely trademarked, it’s a post-modern truism. For virtually anything you want to do these days—from the personal to the professional and everything in between—chances are you can find an app to make it happen.
By: John Sanders, Katrina Eash and Rebecca Loegering from Winston & Strawn
Ensuring that compliance permeates all aspects of a business’s operation will certainly serve the long-term interests of a company by keeping it off the radar of regulators.
Editor’s Note: The attorneys at Winston & Strawn have provided answers to the most common questions they’ve been asked about direct selling business practices by their clients during the COVID-19 pandemic. In the article below they share their insights and opinions.
By David Bland
The start of this new decade presents a fresh opportunity to reconsider the value of demographic-based business modeling, and point out the worth of including the less tangible, but potentially more powerful, psychographic metrics. Demographics relate facts such as age, gender, employment status, annual income and family size. Psychographics, on the other hand, reveal more complex data points such as attitudes, interests, lifestyle choices and values.
By Stephanie Ramirez
Finding regularities, patterns and trends in massive amounts of seemingly unrelated data is a strength of AI and machine learning.
Artificial intelligence (AI) used with machine learning and other automated applications has found its way into almost every industry, including direct selling. Data analysis tools built with AI technology can provide forecasting, predict future customer and distributor behavior, provide restocking and supply chain levels, target campaigns with extreme personalization, create enhanced distributor and customer journeys, and even monitor the brand.
By Stephanie Ramirez
While 15 percent of IR’s Top 1000 online companies offer completely free shipping on all orders, conditional free shipping is far more common, and offered by 55 percent of companies.
In the age of free shipping, many direct sellers are making frequent adjustments to their fulfillment strategies in order to compete and keep consumers coming back. Beyond that, they are employing unique methods to not only meet consumer demand but work within their margin structure.
By Teresa Craighead
Nearly half of all end-users say that if they land on a business site that is not mobile-optimized, they take it as an indication that the business does not care.
Last summer, online shopping overtook grocery stores and the restaurant business to become the second-biggest segment of the $520 billion U.S. retail market, according to business intelligence publisher Internet Retailer.
By Jennifer Osborne
“Women need to ask for more than we do; women as a whole, not just executives, need to step up in every department, in every shape, in every form across the board and ask for more.”
— Laura Brandt, President, IDLife
The most recent Forbes’ 100 Most Innovative Leaders list includes only one woman. This number has raised many questions and debate about inclusion and diversity across the business community.
By Dauf Rauf
“Companies are recognizing they could get shut down for their field claiming lavish lifestyles.”
— Scott Malik, FieldWatch Services Manager, Momentum Factor
The multi-level marketing industry has gone Hollywood.
By Stephanie Ramirez
“The line between consumer music festivals and corporate events will continue to blur, as elements of the former become a means of engagement for the latter.”
— Cvent 2019 Event Trends Report
There is no doubting the power of live events. In fact, 84 percent of leadership—vice presidents and C-suite—believe in-person events are a critical component of their company’s success, according to a recent report from Bizzabo, an events technology company. And 41 percent believe that events are the single-most effective marketing channel over digital advertising, email marketing and content marketing.