Channel leaders share strategies for maximizing ROI while meeting modern distributor demands By Jenna Lang Warford “…Does it (virtual or in person) matter to the upcoming generations? Will it really matter 10 years from now…?” —Jodi Crater, Senior Vice President of Sales and Development, Lemongrass Spa “Looking at the data,
Direct sellers balance digital innovation with personal relationships to drive growth By Jenna Lang Warford “What if the question isn’t whether to embrace Amazon, but how to do it in a way that creates an additional revenue stream without compromising the opportunity or integrity of the field?” —Tony Solis, President
Do’s & Don’ts of Crafting Narratives That Elevate Your Company “When you’re telling the story, it has to be all about them; they have to see where they fit into the story.” —Logan Stout, Founder, IDLife “Their ability to build and grow a team hinges on whether they can share
How female executives are finding new paths while continuing to influence an industry they helped build By Jenna Lang Warford “(Direct selling) companies need to lead the way in click-and-share because consumers are catching on that not all Influencers actually love what they are selling, and in direct sales we truly
Tech innovations and new consumer channels are lowering barriers to entry By Stephanie Ramirez “The good news is that interest in entrepreneurial efforts is higher than ever. Many of the desires people have align closely with what direct selling is uniquely positioned to offer.” —Lisa Gudding, President, Ipsos “Our Brand
Adapting to shifting consumer attitudes, generational trends and regulatory challenges to thrive in a competitive marketplace By Jenna Lang Warford “High recruiting numbers don’t equal the activation of those distributorship—good leadership is what impacts that.” —Shirley Kimmes, Country Manager, Sanki Global “You have to look at the people who built
Direct selling foundations and contributions that make a difference By Jenna Lang Warford “Having them prepare the food themselves does more than provide the additional nutrition; it restores their dignity.” —Sarah Loutham, Executive Director, M5M Foundation “Our next goal is to support 10,000 children. This goal inspires us to grow
Enhance performance and drive growth through open communication By Stephanie Ramirez “As a leader, you’ve been empowered with the responsibility and duty to communicate often and effectively with every stakeholder in the company.” – Clint McKinlay, co-founder, Halversen & McKinlay “No matter how great we think we are communicating, we
Experienced top executives reveal strategies driving sales and recruitment in today’s market By Jenna Lang Warford “We create beautiful imagery of all of our products, and my hope is that Brand Ambassadors don’t use it but instead create their own.” —Jesse McKinney, CEO, Red Aspen “New people account for the
Harnessing values, impact and research in supplement development For me the formulation process has three components, and it begins when I ask the hard questions. —Dr. Barrie Tan, Founder and President, American River Nutrition Consumers now demand more validation, credibility, and third-party support; companies that adapt to these