The channel gives generously to causes that resonate deeply
“We live out our values by being the change for a better world.”
- Will Templeton, Director of Global Amway Brand, Amway
Companies in the direct selling channel often have a formal charitable giving program that matches the passion of its distributors. Some programs are founded in a moment of clarity to meet a defining need, such as Pure Romance’s Patty Brisben Foundation.
CEO Chris Cicchinelli says, “My mom and I were at a Denver meeting of cancer survivors as she was going to be the closing speaker. As the medical panel was finishing up and taking questions, a woman stood up and asked, ‘When is my husband going to touch me, hold me, treat me like a woman again?’ This room full of survivors was in tears. And the doctor responded with, ‘You know, you’re just lucky that you’re alive. Sex is a luxury.’
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