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New Strategies Emerge from Months in Lockdown
Direct SellingFeaturesNews

New Strategies Emerge from Months in Lockdown

Direct sellers rewarded with new insights after adjusting to challenges of pandemic

By:  Claire Wilson

We are coming to learn that the
in-person aspect isn’t as important as we thought it was.

—Sean Eggert, CEO, Hanna Shea Executive Search

COVID-19 forced many changes to commerce over the past 12 months. With the rollout of vaccines and a gradual return to normal social interactions, business practices will begin to shift back as well. 

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April 1, 2021 0 comment
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What pandemic-related changes did your company make that resulted in positive improvements you plan to implement permanently?
CommentaryQuick Takes

What pandemic-related changes did your company make that resulted in positive improvements you plan to implement permanently?

 

In order to improve inter-team communication among our global offices during the pandemic, we have implemented Google Meet, Google Chat, and Zoom meetings. The pandemic has stepped up our timeline to redesign many of our global websites to keep up with the demand of online shopping and internet searches, and we have made online meetups and social selling a focus that has and will continue to aid us in future growth. We believe these changes will only help us build a stronger foundation in our offices and to our IBOs and customers. 

— Sunny C. Beutler, CEO, Sunrider

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April 1, 2021 0 comment
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The Troubling Rise of the Anti-Influencer
Special Report

The Troubling Rise of the Anti-Influencer

Anti-MLM groups are gaining traction on social media, threatening a reputation revitalization for the channel

By:  David Bland

Editor’s note: In this month’s Special Report, we bring a difficult topic to the attention of executives in the channel. While the “anti-MLM movement” is gaining ground, it is uncoordinated and without leadership. By analyzing the growing anti-influencer communities on social media, we hope to enlighten readers as to the different types of direct selling content and which platforms are most susceptible to targeting, so companies can take action with more informed and effective counter-strategies.

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April 1, 2021 0 comment
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Hybrid Events Are All the Buzz
Special Report

Hybrid Events Are All the Buzz

Virtual events open up opportunity for companies to reach more people

By:  David Rauf

“This is attractive. It’s less travel, less stress. Virtual has really opened things up, and I don’t think it’s going to go away. That means hybrid events are coming.”

—Jeff Poe, creative director, Multi Image Group

“From a cost point of view, it’s literally one-fifth of our normal conference budget, and we’re reaching five to 10 times more people than we normally reach. For us, that makes sense.”

—Al Bala, CEO, Mannatech

“It’s such a broad reach. It’s global. That’s what these virtual conferences are allowing us to do. It’s really opened up a lot of doors for network marketing companies.”

—Jack Fallon, chief vision officer, Total Life Changes

Since early 2020, when the coronavirus outbreak upended normal business for corporations around the globe, direct sellers have relied on virtual events to host everything from training sessions to their splashy conferences.

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February 1, 2021 0 comment
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