FTC’s unwavering stance on claims forces continued policing from companies
By David Rauf
“The income claims or product claims are going to be the nail that sticks up that gets the FTC’s attention.”
—Alissa Neufeld, chief compliance officer, Nature’s Sunshine Products
“If you’re putting in a perfect product description and it’s all kosher, and the hashtag says #preventheartattack, to me that’s still a claim.”
—Alissa Neufeld, chief compliance officer, Nature’s Sunshine Products
Is it realistic to expect direct selling companies to capture and/or prevent all instances of false claims expressed or shared by distributors? At a recent industry conference, a representative from a compliance monitoring supplier in a crowd of about 100 direct selling lawyers and executives didn’t think so.
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