EU Direct Sellers Adjust as Major Consumer Protection Directive Is Implemented

SELDIA is keeping busy as ongoing regulation cycles continue in Europe

By:  David Bland

“The Commission is focusing on digital fairness and clarifying further environmental
claims and green product claims. There are proposals on due diligence and the circular
economy that just came out or are about to come out. This is going to impact all companies
operating in Europe, direct selling companies included.” — Laure Alexandre, Executive Director,
SELDIA.

The direct selling companies of the European Union (EU) are preparing for adjustments and adapting to new rules as the implementation of a major consumer protection directive coincides with the significant disruptions resulting from the economic downturn, the war in Ukraine, and continued fallout from the COVID-19 pandemic. 

As the EU’s member states continue the process of transposing, adopting and applying the new directives from 2020’s landmark Enforcement and Modernization Directive, known as the Omnibus Directive, the European Direct Selling Association (SELDIA) is busy working with member organizations and government representatives to ensure a smooth transition and to provide guidance for direct sellers.