JANUARY ISSUE
SARAH SHADONIX, Founder and CEO of Scout & Cellar
Making Tough Business Decisions
For us, it doesn’t matter if it makes business sense on this minute, this day. We do the right thing for the standard of “for the good of the company and for the good of the people.” It might not be easy, but the right thing is always the right thing.
We will finish the year stronger than ever because we focused on two main factors: expanding into new markets and growing our product line. Expansion gave new financial opportunities to the millions of people forced to work from home. South Korea, one of Asili’s largest markets, recovered quickly from COVID-19, and conditions were improving as the virus hit our many Latin American, European, and other Asian markets. Diversifying our product line opened doors for Asili Ambassadors who are able to meet more customer needs. More nutrition solutions means better health for Ambassadors and their families, and a wider audience to market to.
— Gary Hasson, Vice President of Global Business Development, Asili Global
By David Rauf
“The income claims or product claims are going to be the nail that sticks up that gets the FTC’s attention.”
—Alissa Neufeld, chief compliance officer, Nature’s Sunshine Products
“If you’re putting in a perfect product description and it’s all kosher, and the hashtag says #preventheartattack, to me that’s still a claim.”
—Alissa Neufeld, chief compliance officer, Nature’s Sunshine Products
Is it realistic to expect direct selling companies to capture and/or prevent all instances of false claims expressed or shared by distributors? At a recent industry conference, a representative from a compliance monitoring supplier in a crowd of about 100 direct selling lawyers and executives didn’t think so.