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Direct Sellers Announce Operation Changes and Relief Efforts in Response to Ukraine Crisis
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Direct Sellers Announce Operation Changes and Relief Efforts in Response to Ukraine Crisis

Both US and overseas companies respond and adjust to the disruptions caused by the Russian invasion

Foundation 4Life supports The Children’s Home in Boyarka, Ukraine.

As the global business community continues to adjust to the strain of a years-long supply chain disruption prompted by pandemic restrictions and compounded by inflationary pressures in many markets, numerous direct selling companies have made further impactful moves in response to Russia’s invasion of Ukraine on Feb. 24.

Several direct sellers, both U.S. and overseas-based companies, have announced policy and operational changes, as well as plans to contribute to Ukrainian relief efforts, in light of the Russian government’s violent attack on its neighbor.

4Life Provides Direct Support to Ukrainian Children

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May 1, 2022 0 comment
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2020’s Pandemic Pivot Sparks 2021’s HR Fall-out
Direct SellingNewsSpecial Report

2020’s Pandemic Pivot Sparks 2021’s HR Fall-out

7 steps to hiring (and keeping) top talent in a shifting work landscape

By:  Jenna Lang Warford

I’ve had recent conversations with companies that can’t meet staffing requirements because employees who used to make a lower hourly wage are no longer available at that level of compensation. That affects margin, obviously.

— Logan Stout, Founder and Chairman, IDLife

In 2020, direct selling saw an explosion of new distributors as COVID-19 contributed to corporate layoffs, small businesses closing or limiting customers, and shelter-in-place isolation. As everyone in the channel—and the world—tried to wrap their heads around the rapid changes to their lives, some direct selling executives took notice of the sizable scale in the field and responded with effective action to manage the influx. 

“We’re focusing on entrepreneurship at the very top levels, focusing on leadership at levels just below that,” MONAT Global President Stuart MacMillan told Social Selling News about the situation in 2020. “The reason is that we had top leaders who came to us saying, ‘Holy smokes. I don’t know what happened. I now have 4,000 people on my team, and I’m running a multimillion-dollar business,’ and they didn’t have the corresponding leadership or entrepreneurship skills.” MONAT’s executive team took action, including offering a leadership course by John Maxwell and entrepreneurship training by Todd Duncan, among other supporting measures. 

In 2021, the pandemic added a layer of shifting in the workforce that was unexpected by some in the direct selling channel. The previous year’s mandate that all except “essential personnel” work from home triggered millions of workers to reassess how they spend their time and energy—and the wage they are willing to work for. 

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January 1, 2022 0 comment
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Philanthropy Is Second Nature for Direct Sellers
Direct SellingNewsSpecial Report

Philanthropy Is Second Nature for Direct Sellers

Companies devote time, treasure and talent to charitable causes

By:  Jenna Lang Warford

They want to have a bigger impact; they want to be part of something bigger than themselves.

—Stuart MacMillan, President, MONAT Global

“We believe our lives will be defined by how we made them meaningful,” says Dallin A. Larsen, founder of Vasayo. And while he is referring to his company’s goal of blessing a million lives with clean water by funding a thousand new wells in Africa, his words represent the direct selling channel’s commitment as a whole to causes close to their distributors’ hearts. 

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November 1, 2021 0 comment
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US Remains Attractive Market for Channel Expansion
Direct SellingNewsSpecial Report

US Remains Attractive Market for Channel Expansion

Direct sellers should still be prepared for high, competitive threshold and tough regulatory landscape

By:  Stephanie Ramirez

In this new era of social selling in the United States, there is a strong focus on customers, so you need a good product. The brand and products are as important as the opportunity.

—Ray Urdaneta, CEO and Co-Founder, MONAT Global

You have to decide beforehand what you’re open to changing and what you’re not open to changing, but that’s going to drive the whole modeling process and the whole testing process.

—Jacques Mizrahi, CEO, SwissJust USA

The United States is a reliable and consistent economy with a long-standing history of growth. According to the economics research firm, Focus Economics, it will most likely retain the title as the world’s largest economy, with a forecasted GDP of $25.3 trillion (USD) in 2024. In addition to the favorable economic climate, in comparison to many other countries, the U.S. is a wealthy nation with over 320 million people, many of whom like to shop. 

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October 1, 2021 0 comment
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Direct Sellers Break into Livestream Shopping
Direct SellingFeaturesNews

Direct Sellers Break into Livestream Shopping

New trend in digital marketing provides customers with interactive experiences

By:  Jenna Lang Warford

Given social distancing and the low win rate of pre-recorded and printed material, livestreaming is a strong avenue to pursue. It’s been used quite successfully in Asia Pacific already.

—Damian Mobley, Ex. Dr. of Technology, MONAT Global

Sending an email for a flash sale is almost like ‘junk mail’ now. People aren’t as interested in what they receive in their inbox.

—Jason Sicala, Director of Events, The Avon Company

Livestream shopping has arrived in the direct selling channel. With this interactive platform technology, direct sellers are expanding their customer base, increasing sales and generating excitement for their field.

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June 1, 2021 0 comment
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New Strategies Emerge from Months in Lockdown
Direct SellingFeaturesNews

New Strategies Emerge from Months in Lockdown

Direct sellers rewarded with new insights after adjusting to challenges of pandemic

By:  Claire Wilson

We are coming to learn that the
in-person aspect isn’t as important as we thought it was.

—Sean Eggert, CEO, Hanna Shea Executive Search

COVID-19 forced many changes to commerce over the past 12 months. With the rollout of vaccines and a gradual return to normal social interactions, business practices will begin to shift back as well. 

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April 1, 2021 0 comment
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ComplianceLegalRisk Roundup

Shifting Direct Selling’s Reputation

Times present new opportunity to focus on customers

“We, as the direct selling community, are stepping up and should continue to be present compliantly with unbridled optimism.”

­—Meredith Berkich, chief growth officer, Jenkon

Reputation is everything, and in direct selling that is especially true. So when the COVID-19 pandemic spread across the globe, it not only spurred double—and in some cases, triple—digit year-over-year growth for the channel this year, it also provided an opening for reputation improvement that many have been looking for during the past decade.

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November 1, 2020 0 comment
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What will be the biggest challenge of the coming year?
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What will be the biggest challenge of the coming year?

The greatest challenge within this channel will be determining how we will effectively compete within increasingly competitive market conditions. Competition from novel direct-to-consumer brands has provided greater consumer access to products and services. This has not only stolen market share from direct selling companies, but has also made it more challenging and expensive for companies to compete for brand awareness. To survive these challenges, we must evolve to support distributors by leveraging new technology platforms, marketing channels and communication strategies in 2020 and beyond.

-—David Isserman, COO, Touchstone Essentials

 

To stay focused on the strategic imperatives in the midst of the potential distractions. One of our three imperatives is customer focus. We don’t want to be a good customer program for a direct selling company. We want to be a good customer program in general. People are used to buying online from Amazon Prime or Sephora or any other brand. We want our actual customer experience to be world-class in respect to the channel. The other two imperatives we’ll be focusing on market partner engagement/activity and product excellence.

—Stuart A. MacMillan, president, MONAT Global

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January 1, 2020 0 comment
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