Commentary

SELDIA Unveils Manifesto, Outlines Vision for Direct Selling’s Future in EU

The European Direct Selling Association outlines key priorities for the 2024-2029 EU legislative term By David Bland “We’re trying to use this new legislative cycle to advocate for reducing the legislative and administrative burdens on entrepreneurs.”—Imelda Vital, Executive Director, SELDIA The European Direct Selling Association, SELDIA, has released a focused

Direct Selling Firms Report Mixed Financial Results Amid Industry Transformations

Herbalife, Nu Skin, LifeVantage, and Primerica navigate market pressures and restructuring initiatives By Dave Rauf Herbalife The ongoing costs related to transformation and restructuring efforts at Herbalife negatively affected the company’s profitability for a third consecutive quarter. The direct selling giant reported that second-quarter profit nose-dived from about $60 million

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What successful strategies are you seeing your field implement this year?

The direct sales industry was built on the foundation of the work-from-home mindset.  With social distancing standing its ground as the new national norm, consumers are increasingly resistant to traditional retail shopping, thereby creating a greater demand for direct selling-based products. We’re seeing our field succeed by offering them advantages

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What is the most important legal or regulatory issue facing the direct selling channel this year?

U.S. MLM companies face new regulatory uncertainty in 2022. The FTC has adopted a new enforcement strategy utilizing its Penalty Enforcement Authority to target MLM companies. In October 2021, the FTC sent “notice of penalty offense” letters to hundreds of companies. These letters rely on old FTC determinations of what

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