What is most essential for increasing enrollments in 2019?
Our clear focus this year is to continue embracing technology and the social platforms that not only make doing business with us easy, but enjoyable. Prospects are savvy, they will know more about us by spending a few minutes on our website and social platforms before they ever have the chance to hear the details of our opportunity. Eighty-five percent of consumers research online before making a purchase. We need to expect they’ll do their homework on a choosing a side gig as well. From the ease of navigating our website to the ability to connect with our tribe 24/7, attracting the new wave of entrepreneurs is meeting them where they live… online.
What one thing does our channel need more of?
We need more public wins. Influencers who talk about our opportunities like they talk about mainstream gigs. Creative branding efforts that will drive mainstream media recognition. Positive media coverage of the industry is imperative: for legislators, educators, and the general public. We must discover ways to do this, both as individual companies and as an industry at large. Then, when someone embraces one of the unique opportunities we offer, they must enjoy a positive experience. If they do move on to another opportunity or industry, they do so better off than when they began. When our promoters outnumber detractors, public perception will change.
We need more emphasis on storytelling, and showing how products integrate into and optimize our lives. People come to social media to see what their friends are up to, not to see what their friends are pitching. Posts showing how to beautifully light a living room using candles, or how to infuse a favorite dessert with super greens provides real value to your friends, which in turn will lead them to learn about how to do that using your products. Done right, social selling really is the art of social storytelling. Tell the story, and the products will sell themselves.