In November, Beautycounter opened its first brick-and-mortar space in Manhattan’s SoHo district. The 540-square-foot store has a modern design with a vintage twist: It includes an old-fashioned beauty counter and stools for customers to have a seat while sampling products. A neon sign that reads “Lend Your Voice” hangs from the ceiling highlighting a custom phone booth. The booth includes a phone book containing every congressperson’s name and phone number along with scripts to provide a quick and easy way for patrons to join in Beautycounter’s mission to bring better regulations to personal-care products.
Avon Products Inc. has hired media agency Spark Foundry in an effort to overhaul their brand. The company’s executives intend to move away from person-to-person and mail-order sales to a digital and e-commerce sales model as a part of their plans to modernize. Avon reported spending $118 million in global advertising in 2017 while bringing in $5.7 billion in revenue.
Amway India is launching a line of herbal skincare products called Attitude, betting on trends that the exponentially growing younger population is looking to a more traditional approach when it comes to choosing skincare and other products. Amway’s target is to reach close to $1 billion in sales in India by 2025 by launching new products and expanding social marketing and e-commerce. Currently its seventh largest market, Amway expects India to become one of its top three markets by 2025.
In an effort to recognize female associates’ entrepreneurial efforts and to bring more entrepreneurial opportunities to women all over the world, Max International launched a new campaign titled strongMaxwoman. The campaign will offer opportunities designed to help women become successful business owners. Max International launched the campaign during its Max Momentum 2018 Convention tour in Ghana.
Peekaboo Beans now offers paid memberships in addition to its affiliate program that provide additional discounts, free shipping and referral accounts. Customers sign up on the company’s website and earn points for social media activity. Less than two weeks after the program’s updates, Peekaboo Beans reported 400 new paid memberships, 460 affiliate signups and 1,200 referral account registrations. Additionally, the company has seen an increase in influencer activity with celebrity accounts such as that of Canadian Prime Minister Justin Trudeau and HGTV celebrities.
Kannaway, owned by Medical Marijuana Inc., exceeded $16 million in revenue during the third quarter of 2018, a 200 percent increase over 2017’s third quarter. The company, which is known for hemp oil and CBD-based beauty and wellness products and pet supplements, is expanding into the clothing and accessories market with Hempy’s—a line of hemp-based t-shirts, jeans, board shorts, beanies and more.
Providence Industries, LuLaRoe’s main clothing supplier has filed a suit in the Superior Court of California, claiming it’s owed more than $33 million. Providence is suing for $49 million in damages. Patrick Winget, former chief manufacturing officer of LuLaRoe, has filed a declaration in support of Providence Industries’ lawsuit. Winget, who has been with the company since its inception, left the company in September 2018.
Nu Skin will announce plans for 2019 as well as the company’s long-term vision during the company’s Investor Day event to be held on Feb. 28 at their headquarters in Provo, Utah. The prepared presentation will be be followed by a Q&A session. Afterwards, attendees will be given an opportunity to tour the expanding facility. The event will be webcast live on its website.
Sharing Services Inc. announced the expansion of its 100 percent-owned company, Elevacity Global into Ontario and British Columbia, Canada. Additionally, executives are anticipating approval of the regulatory enrollment process in order to start processing orders in all Canadian provinces. Elevacity products range from nutritional beverages and supplements to skincare products.
Thirty-One Gives, the philanthropic division of Thirty-One Gifts, visited New York City for two days of giving-back events. On day one the group donated $1.5 million of products such as lunch totes, thermals and backpacks to the TODAY Show’s Toy Drive, the USO and Operation Homefront. Later that day, the company sponsored an area for attendees to fill Hope Kits at the World Vision exhibit. The kits contained women’s hygiene products and a personal note of encouragement, which were then delivered to women in need throughout the U.S. The company is also World Vision’s match partner and agreed to match up to $2 million in products to help families in developing countries. On day two, Thirty-One continued its philanthropic involvement and volunteered time alongside five non-profit organizations.