By: Jena Lang Warford
You can try to get around having a good app by having a mobile responsive website, but it just comes down to the fact that while not all new technology is good, all good technology isn’t old.
—Damian Mobley, Executive Director of Technology, MONAT
Apps can now support this livestream shopping for customers, with individualized links for each Distributor to be credited for purchases.
—McKinley Oswald, President of Global Sales, Verb Technology
In a relationship business, is it really necessary to have an app—is that what distributors expect?
According to a Mary Meeker report, Americans are spending 5.6 hours a day on the internet, and 3.6 hours of that is on their mobile devices. With eMarketer asserting that 88 percent of mobile device time is spent within apps rather than within a browser, it makes sense for direct sales companies to invest in app technology.
To develop a successful app, executives need to ask themselves three questions, according to Damian Mobley, MONAT’s executive director of technology. “First, will the app serve a purpose that isn’t already being satisfactorily met; that is, are you replacing something inferior? Next, do the people want the functions you’re planning to offer? And finally, can you roll it out effectively?”
By: David Bland
The loss of TikTok as a potential tool for reaching the dynamic Gen Z market is a blow to the channel.
Most concerning is the prospect that TikTok’s decision will act as a bellwether for platforms more vital to the direct selling channel, such as Facebook and YouTube.
The social media platform TikTok took the direct selling channel by surprise in December 2020 when it announced a sweeping addition to its community guidelines that included a ban on multi-level-marketing content. It is the first online social platform to place an outright prohibition on direct selling and MLM activity.
By: David Bland
“To successfully confront the fraudsters and opportunists requires new weapons to exhaust and overwhelm them.”
—Trajan Bayly, CEO, Gray Falkon
“Over the years, we’ve watched this problem grow exponentially. Direct sellers really struggle with it because it kills enthusiasm in the field. But it’s not going anywhere, and companies need to stay on top of it if they want to thrive.”
—Jonathan Gilliam, CEO, Momentum Factor
Led by Amazon, the explosive growth of the global online marketplace has completely reshaped commerce over the past few decades. These vast new virtual storefronts have brought with them a serious threat to both online and offline direct sales: the unauthorized seller.
Agency maintains its hard-line stance on coronavirus-related claimsBy: David Rauf
“It almost seems like what the FTC is saying is you can’t represent that you have a business opportunity.”
—Michael Collins, President and CEO, M&L Collins Group
“The FTC is going to be very diligent. We’re not going to tolerate these claims.”
—Lois Greisman, Assoc. Director of Marketing Practices, Federal Trade Commission
The Federal Trade Commission (FTC) has issued warning letters to six more direct selling companies over alleged misleading product and earnings claims related to the coronavirus. This represents the latest escalation between regulators and the direct selling channel over how to market products and business opportunities during the ongoing pandemic.
By Jonathan Gilliam, CEO of compliance firm Momentum Factor
“These warning letters are just the first step. We’re prepared to take enforcement actions against companies that continue to market this type of scam.”
—Joe Simon, Chairman, FTC
Coronavirus. COVID-19. A global pandemic. Whatever you want to call it, news is coming in daily with updated numbers of cases and deaths related to the quickly spreading virus. Cities and countries all over the world are shutting down. It’s a scary time for us all and, as with other crises that arrived suddenly and without warning, we are looking for answers and solutions.
By Jonathan Gilliam
Six Steps to Online Reputation Management:
- Establish and maintain a robust online brand presence.
- Create great content, consistently across multiple platforms.
- Link all your properties together.
- Produce lots of compelling, interesting videos and promote them to your field.
- Take care when communicating about any issues.
- Be patient.
Whenever the field engages with negative content, the brand loses.
Regulators are just like you. They search. They Google. They look for evidence online to support their cases. Unfortunately, there is plenty of material online about direct selling companies (much of it false) that can paint a picture of dishonesty or irresponsibility, whether it be from competitors, disgruntled former reps or consumer groups.