Change is the one thing we can always count on
“The only constant is change,” said Greek philosopher Heraclitus about 2,470 years ago. Wise words that capture the reality of our times.
For the upcoming year, there are many changes we are wondering about in our channel: Will the new administration encourage more regulation of direct selling companies via the Federal Trade Commission or other regulatory bodies?
How will the pandemic influence in-person gatherings and person-to-person selling in the coming months?
Will the vaccine allow us to “get back to normal?” What is normal?
Our articles this month also reflect the theme of constant change. Who would have believed just a few years ago that the CBD demand would be what it is today? Claire Wilson explores the exploding market in our story, “CBD Market Crackdown Confusion,” on page 10.
Also, please check out our Getting Real article with The Longaberger Company’s CEO Bob D’Loren. How exciting that this hugely successful direct selling company should re-emerge today as a digitally based lifestyle company. Congratulations to the Longaberger family and to Bob for restoring this iconic brand.
One significant change for 2021 concerns this publication. This issue will be my last one as publisher of Social Selling News.
I am handing the reins of this great adventure over to the new publisher, David Bland. I have been working hand in hand with David over the past month to ensure a smooth transition.
You can rest assured Social Selling News will remain a constant within the climate of change, continuing to bring you the important news and information you need.
It has been an honor to serve in my role at this great publication, and I have every confidence David will continue our mission of bringing you insightful, actionable, and compelling news and information.
May each of you have a successful and fulfilling year. It has been a privilege to serve you and this channel.