Hello readers! Since taking over as Publisher of SSN, I have remained committed to keeping you informed on the topics and trends that have the greatest impacts on the direct selling channel and its future.
Over the past year, we have brought you stories of resilience and innovation as companies were forced to pivot after COVID-19 shutdowns. We covered the rise of the anti-MLM movement as well as the role of social media in shaping both positive and negative views of network marketing.
In this month’s issue, we continue our commitment to keeping you up to date on the maneuverings of regulatory agencies that set the boundaries, standards and rules by which our channel must abide.
With the assistance of the most experienced legal minds in the direct selling sector, it is my objective to break down important legislative and regulatory news into concise and informative updates so that you can stay ahead of the curve on these complex matters.
Hello direct selling community! I am thrilled to introduce myself as the new Publisher for Social Selling News and am even more excited about the opportunity this will provide me to work with, speak with, and, hopefully soon, meet with you—the driving force behind this exciting and dynamic business channel.
“The only constant is change,” said Greek philosopher Heraclitus about 2,470 years ago. Wise words that capture the reality of our times.
For the upcoming year, there are many changes we are wondering about in our channel: Will the new administration encourage more regulation of direct selling companies via the Federal Trade Commission or other regulatory bodies?
How will the pandemic influence in-person gatherings and person-to-person selling in the coming months?
Will the vaccine allow us to “get back to normal?” What is normal?