Important rulings and votes affecting the channel draw near
In this month’s issue, we continue our commitment to keeping you up to date on the maneuverings of regulatory agencies that set the boundaries, standards and rules by which our channel must abide.
With the assistance of the most experienced legal minds in the direct selling sector, it is my objective to break down important legislative and regulatory news into concise and informative updates so that you can stay ahead of the curve on these complex matters.
Will civil penalties against direct selling companies become common? Will entitlements and liabilities for gig workers and field representatives be changing soon? How are the appointments of the new administration affecting the direct selling playing field?
These are the important questions we are staying on top of at SSN, and I welcome your feedback as we navigate the twists, turns, and hazards in the roads coming out of Washington D.C.
This month I am thrilled to introduce a new feature in SSN—Social Tech Update. In each installment of this feature, a contributing specialist in the field will break down a component of the information technology sphere to assist you in maintaining a modern and efficient office infrastructure. In this issue, Connor Hester discusses strategies for turning the back office into a profit driver.
In our Special Report this month, we take a look at one of the fastest-growing markets in the channel: the CBD market. Diversification seems to be the theme of this industry today. As science continues (seemingly daily!) to discover new ways to utilize the hemp plant, the creative minds in a variety of direct selling companies are capitalizing on this incredible commodity to expand their product lines and grow their customer base.
Speaking of growing their customer base, I had the pleasure this month to speak with Chris Cicchinelli, President & CEO of Pure Romance. Chris’s insights will be inspirational and instructional to anyone who faces the dilemmas associated with challenges beyond their control. His positive energy is contagious.
I would like to extend a sincere thank you to the executives, suppliers, and consultants who contributed to this issue, and I look forward to making many more connections in the month ahead.