Meeting the challenges of 2022 by strategizing and innovating together
Happy New Year everyone! I hope that each of you had a safe and wonderful holiday and were able to relax, reflect, and recharge after wrapping up a year of ups and downs that kept everyone on their toes.
As we look ahead to 2022, what excites me the most about the state of direct selling is the energy and enthusiasm that exists at all levels of this business channel. I am not referring to a blindly optimistic outlook, but rather an eagerness to confront the challenges ahead in a deliberate and constructive manner. It is an attitude of running to meet a problem head-on rather than waiting for it to arrive at your doorstep.
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