The channel’s biggest opportunity remains the fact that over 50 million Americans are involved in the gig economy today and are willing to step out of conventional ways to earn income with maximum freedom and flexibility leveraging current assets or skills. This overt expression of personal responsibility and mental openness to income creation is a great place to start the conversation around the possibilities of creating an opportunity in the direct selling space, leveraging some of the unique features of the space such as work from home, digital social marketing platforms, unique products, especially in the wellness space, leveraged income, global opportunity and more!
— Al Bala, CEO, Mannatech
Mona Ameli
With the dual crises of COVID and the anti-racism movement—as well as global socio-demographic, economic and technological shifts—changing the fundamentals of our lives and businesses, our industry has an extraordinary opportunity to fully drive and lead these transformations. Our collective mission, to transform lives by providing entrepreneurship opportunities for ALL, creates the perfect foundation to show up as a true inclusive community. We are by far one of the best positioned industries to champion and advance diversity, equity and inclusion, starting with our leadership and by committing to creating tangible change, within corporate and the field.
— Mona Ameli, Founder, Ameli Global Partnerships
Right now, the channel’s greatest opportunity is to create simple business and customer journeys for those who are joining the industry. First, a simple business pathway that allows someone to easily build their business on their smartphone in a model that is easy to duplicate. And additionally, a consumer pathway that allows customers to buy valuable products, earn rewards, and effortlessly share with others. Focusing on these pathways and magnifying technology to offer a solid business offering and a customer experience are key to maximizing this opportunity.
— McKinley Oswald, President Global Sales, Verb Technology Company
The recent wave of digital adoption continues to accelerate the need for better field tools, automated onboarding, easy communications, and effective ways to engage with end-consumers. Direct sellers have redefined the omnichannel customer experience with highly customized shopping that includes personalized demonstrations, recommendations, convenient purchase options for online, live shopping events, and in-person interactions. The greatest opportunity we are seeing right now is for companies to deliver a different customer experience that will create loyalty, retention, and provide growth to their business.
— Daryl Wurzbacher, CEO, ByDesign Technologies
After COVID, network marketing has a window to re-position itself as the premier product distribution channel over retail and stand-alone e-commerce, instead of being perceived as an income-first alternative business opportunity. It has traditionally been distributor over customer, money earned versus money saved, and first to market over market share that has created a negative positioning of the channel, all the way from the government down to the customer. We can be an overwhelming success as a hybrid model that leads with customer rewards, sharing benefits and eventually mainstream income.
— Steve Jamieson, Founder and CEO, Working Social
The greatest opportunity is equipping the field with modern-day technology that can be deployed quickly, at a reasonable cost, and can meet the needs of every seller no matter where they are in their business journey. In order for this to be successful, delegate at least one internal business champion to own this initiative. Find a software company that will build this for you and can demonstrate the importance of continual improvement and understanding your needs. Now more than ever, it is critical to work with third-party companies that can partner with you to accelerate how quickly you achieve business goals and objectives.
— Amal Aziz, Co-founder and CEO, AMI
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