Modern direct sellers are driving value to the field leveraging usage data
By: Connor Hester
The benefit of segmentation is that it provides clarity to the product team on what data sources they should use to collect feedback and information.
The direct selling industry is undergoing a period of rapid transformation as companies seek innovative ways to support their distributors.
The back office has historically been used as the primary tool for distributors to manage their business, but as many direct sellers can attest, it has not always kept pace with the rate of technological change.
Founded: 
At AdvoCare, we look at the many different layers of connection and work to stay engaged through several channels. We’ve seen that live conversations through Facebook allow for us to create connections and a feeling of community. We also focus on creating monthly product promotions to give our field something fun to talk about. We engage regularly with our Top Distributor Council, and, most importantly, we empower our regional sales managers to become personal cheerleaders. 
