Scentsy will now offer officially licensed NFL products, partnering with the NFL on a new line of wickless wax warmers celebrating the league’s 32 teams, including an exclusive fragrance to complement the collection. The NFL is among the top requests from Independent Scentsy Consultants in the United States, according to the company. During a May presale, Scentsy Consultants and customers reserved more than 150,000 NFL Scentsy Warmers. The football-shaped warmers, which feature individual teams’ colors and logo, will be available to customers starting in mid-September while supplies last.
Heidi Thompson, who previously served as president of Scentsy, will now share the title of co-CEO with Orville Thompson. The husband and wife team founded the company 15 years ago and have led Scentsy as equal partners, though unofficially. They have since scaled back their involvement in daily operations and will continue to focus on long-term, high-level contributions to company growth.
Dan Orchard has been promoted to president of Scentsy. He was previously general manager of emerging markets and has been an integral part of Scentsy’s executive team for 10 years, with strong engagement and interactions with consultants in multiple roles and leading international expansion. His prior direct selling experience includes working with Nu Skin.