Diet and weight-loss companies see sales leap as people start their New Year’s resolutions for 2021, according to the New York Post. A stark contrast to the losses early in the COVID-19 pandemic, polls suggest sales come from consumers trying to lose weight gained due to stress eating and limited activity in 2020—dubbed the “Quarantine 15.” According to a WebMD poll, 47 percent of women readers and 22 percent of men gained weight “due to COVID restrictions.” Publicly held Medifast was one of the companies hit hard when lock-down started. However, Doug Lane, principal analyst at Lane Research, says the company’s sales went up 43 percent to $271 million in the quarter ended Sept. 30, 2020, beating Wall Street’s expectations of $240.6 million. Stock went up a total of 85 percent for the year.
Doug Lane
COVID-19 upends everyday life around the world and in the U
By Dave Rauf
“The scope and duration of business disruption and the related financial impact from the coronavirus can’t be reasonably estimated at this time.”
—John Agwunobi, CEO, Herbalife
“No company is immune, but those that are more reliant on social media to execute business and have a higher degree of subscription sales in their business models are going to be relatively better off.”
—Doug Lane, principal, Lane Research
Direct sellers are bracing for a significant financial blow as the reality of the novel coronavirus sweeping the globe sets in. At press time for this issue, the pandemic is in full swing, with cases being reported in every state and rising daily.
The virus that causes the disease called COVID-19 has upended everyday life around the world, and rattled the global economy.
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As the government’s ‘100-day campaign’ winds down, healthcare product companies announce sales losses
By David Rauf
“We’re taking the cue from our government relations team in China, and they’re staying in regular contact.”
—Keven Guest, CEO, USANA
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