CCPA Grants Consumers New Privacy Rights Over Personal Data

Every company with distributors or customers in California affected

By Dave Rauf

Companies found in noncompliance can be fined $2,500 if the violation is unintentional and $7,500 if intentional.

Businesses operating in California—including almost every direct selling company in the domestic channel—are now required to comply with a sweeping new privacy law called the California Consumer Privacy Act (CCPA), a measure that gives consumers control of how their personal information is used online.