By Jennifer Anderson Health claims now being identified and enforced in new, non-traditional ways. Along with increased scrutiny from regulatory agencies, additional pressures are emerging among private stakeholders concerning dietary supplement manufacturing. This article explores three of the most significant enforcement measures in operation today: NSF International, the Food & Drug Adminstration (FDA) and Google, which has tremendous power and control over a company’s access to consumers via the internet.
NSF International Ties Accreditation to Health Claims MarketingOf the three forces that are most greatly impacting dietary supplement companies today, NSF International may be the most complex and potentially hazardous because it has not been publicized much. At its core, NSF is a not-for-profit, independent organization that develops and tests standards as well as audits, inspects and certifies products and systems in order to protect the world’s food, water, environment and consumer products.
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