In an attempt to stay competitive and relevant in the online marketplace, Target invested billions of dollars last year.
The $7 billion investment was aimed at reformatting many stores to make room for online fulfillment centers, construct smaller designed stores in urban areas and college campuses, and launch 20 new brands. Target’s main objective is to appeal to a broader shopper base and take advantage of the built-in fulfillment centers that are already located in their 1,800 stores all over the U.S.