Fifty-one-year-old Oriflame recently integrated its mobile app with its online catalog.
Each month, any page on its online catalog marked with a box that reads “scan the full page with Oriflame app” provides consumers with the opportunity to watch a detailed video on their mobile device about the product pictured on that page.
Mordor Intelligence reported the global cosmetics market in 2017 was valued at $32.4 billion and is expected to reach $805.6 billion by 2023, a CAGR of 7.14 percent. Switzerland-based Oriflame sells its products in over 60 countries today.