Xcel Brands Inc. today is launching a new digitized business model for Longaberger, transforming the traditional multi-level platform of the artisanal and handcrafted home decor business it acquired in 2019, into a state-of-the-art, peer-to-peer social commerce community with expanded home and lifestyle categories.
“The plan is to become the largest social commerce community in the world,” chairman and CEO Robert D’Loren said in an exclusive interview. “This could be a $1 billion platform in five years. This can be replicated throughout the world. That’s the goal. ” Full story on Forbes.com.