His thoughts on the company’s relaunch and COVID-19
Founded: 1972
Executive: Terrence Moorehead
Location: Lehi, UT
2018 Revenue: $283 Million
Stock Symbol: NATR
Website: naturessunshine.com
SSN: Can you share details about the recent changes you made to your compensation plan?
The changes were made in response to what’s going on in the market-place with consumers and what’s going on in the nutritional industry overall: consumer shopping behaviors, consumer desires and aspirations, and how to stay relevant and address these touchpoints. It also stemmed from a desire to get back to our roots of being a pioneer as the first company to encapsulate herbs. Part of our strategy is to embody and embrace that core spirit of our DNA.
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