Companies embrace shift in structure, comp plans to meet market demands
By: David Rauf
“Direct selling is no different than any other form of distribution of goods today. All consumer sectors of business have been evolving dramatically over the last 5 years, and most of it is driven by technology. We looked at this as a good time to enter the market.”
—Robert D’Loren, CEO, Xcel Brands
One of the core tenets of this new world is accessibility.
—Terrence Moorehead, CEO, Nature’s Sunshine
The direct selling channel has been pressed and pressured by a variety of factors over the past two to three years—largely unrelated to each other but all significant in bringing change to the channel.
Increased scrutiny and action by the Federal Trade Commission (FTC) along with changing consumer shopping behaviors and attitudes began the shift in 2018, but no one could have predicted the events of 2020.
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