Participants accuse channel executives and representatives of a lack of transparency and ineffective self-regulation
By: David Bland
On June 11–12, critics of the direct selling channel gathered for a second year in a row for their virtual conference – Multilevel Marketing: The Consumer Protection Challenge.
Hosted by The College of New Jersey School of Business and organized by William Keep, a professor of marketing and former dean of business at the college, the conference saw the return of several long-time detractors of multilevel marketing as well as first-time appearances by speakers from a wide range of professions and connections to direct selling.
Similar to the inaugural conference in 2021, this year’s conference excluded direct selling advocates, industry partners and the Direct Selling Association (DSA).
This year’s meeting also, once again, included input from regulators, academics, journalists, former direct selling distributors, consumer advocates, and social media content creators, including an international contingent of speakers representing Australia, the Netherlands, Poland, and Ireland.
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