Max Pecherskyi is a CEO & Co-founder of PromoRepublic, a distributed marketing platform for multi-location brands that launched a social selling solution for direct selling businesses. He is an experienced marketing & brand strategist, with the projects for Kimberly Clark, Danone, Philips, Ferrero, Johnson & Johnson, and Henkel in portfolio.
Holiday campaigns give direct selling companies a perfect opportunity to build a new wave of interest in their products. When everyone is looking for gift ideas, party accessories, and holiday hacks, it’s the best time for direct selling representatives to step in and show what they can offer.
This season, such a step is even more relevant than ever before because people are getting a bit anxious about buying presents in time due to the pandemic situation. Offline shopping is not safe now, so today’s consumers interact online with companies 60% of the time and tend to make purchases via online channels.
Such behavior is new for them, so they seek support and guidance in their online life, and social media has become the source people rely on more and more. Research by GlobalWebIndex has shown that over 60% of users search for meaningful connections on social media. That makes Facebook, Instagram, and other social networks a perfect place for representatives to meet new clients. And a perfect channel for direct selling companies to run 2020 holiday campaigns.
There’s a teasy-weasy problem, though. Shoppers are not the only ones who may be new to such a massive switch to online. Direct selling representatives are also just discovering the limitless opportunities social media opens up for their businesses. That’s why it’s crucial that holiday campaigns are well-planned at the HQ level and the field gets proper assets and guidance. To ensure that, marketing leaders and direct selling companies should consider the following steps.