Matthew Lind (Founder & CEO of Krato, Inc)
Krato
A formulated selling system can help simplify the selling process. What is a selling system? It’s a strategic, replicable system that is easy for a distributor to follow and produces tremendous success within your company.
When constructing a selling system, focusing on one critical psychological factor is important. Even better, try a focus on three.
Why Three?
Our minds find it much easier to understand things in a pattern of three. In school, we learned things in threes; the ABCs and 123s. Dividing your company’s selling system into three manageable pieces makes it effortless for distributors to jump in and get to work, and encourages others to do the same.
Building Your 3-Part Selling System
It is important to start with the three core pillars of your selling system. This could be a 3S system; Sample, Share, Subscribe. Or perhaps, sampling is not a component, and you leverage a different customer acquisition tool to fill its place. When choosing a 3-Part Selling System it is important to follow a specific formula; two parts customer acquisition with one-part lifetime customer creation.
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