Retaining the Field Through Crisis Reputation Management

Veteran leaders share insight on keeping distributors during tough times

By:  Jenna Lang Warford

“Denying or disregarding the issue at hand only prolongs the crisis.” —Al Bala, CEO and President, Mannatech

Though the U.S. direct selling channel had $40.5 billion in sales in 2022, it seems like every month there is a company facing negative publicity—some from company crises, others from docu-dramas, the Federal Trade Commission, class action lawsuits, or from aspersions cast by Truth in Advertising (TINA), even a groundswell from social media.

Grinding through these reputation management crises can test the mettle of any executive, but by prioritizing several things, an executive team can maintain the confidence of the field as well as its customers.