From major comp plan revisions to launching new online tools, companies scramble to compete in gig economy
By Ginny Pasqualoner
There’s something so experiential about the world that we live in today. People, especially younger people, don’t think ‘work really hard for four years and you can double your income.’ They think, ‘What can I do today to pay my rent next week and have some fun tonight?
— Ann Dalton, founder and CEO, Perfectly Posh
“Of course the company is nervous when third-party apps are being used by their field due to the lack of transparency and control.”
—Colin Christensen, executive vice president, Ontrac Technologies
The social selling landscape of 2019 is vibrant and ever-changing, with the relationship between e-commerce and social selling continuing to evolve in tandem with changes in technology, social norms and legal requirements. Class-action lawsuits and regulatory confrontations have highlighted challenges regarding compensation structure, unsubstantiated advertising claims, income disclosures and more.
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