Executive: Jeff Stroud
Location: La Canada Flintridge, California
This month, SSN interviewed new company Somnvie founder and CEO Jeff Stroud, who has spent the past 40 years engaged in the home textiles business. His family founded the specialty home textiles chain Stroud’s in 1979, which culminated in a successful IPO for the brand in 1994. The family ultimately exited the business. Jeff Stroud’s newest venture focuses on what he calls the “sleep economy” by providing high-end bedding through direct selling company Somnvie.
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