How openness to change propelled Pure Romance to the next level
This month, SSN interviewed Chris Cicchinelli, president and CEO of Pure Romance, where he leads business development, operations, sales, and marketing. Cicchinelli started working at Pure Romance to help his mother, company founder Patty Brisben, grow the business. It is now the world’s largest in-home/virtual party company of its kind, with revenue over $250 million today.
By: David Bland
Location: Cincinnati, OH
SSN: You have a book coming out, The Secret Is You. What was your inspiration to write it? What was the most important thing you wanted to convey?
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