Her thoughts on fighting back against FTC overreach by suing the agency
Founded: 2009Executive: Co-CEOs Deborah Heisz and Jeff OlsonLocation: Farmer’s Branch, TXWebsite: neora.comThis month, SSN interviewed co-CEO of Neora, Deborah Heisz. On Friday, Nov. 1, Neora took the unprecedented action of filing against the Federal Trade Commission (FTC), essentially alleging the agency is overreaching its authority and attempting to create law without going through Congress. Only hours later, the FTC filed suit against Neora, alleging the company to be a pyramid scheme. SSN spoke at length with Heisz about both suits and the ultimate impact they may have on the entire direct selling channel.
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