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Coronavirus Begins to Impact Direct Sales Channel
Cover StoryDirect SellingFeatures

Coronavirus Begins to Impact Direct Sales Channel

COVID-19 upends everyday life around the world and in the U

By Dave Rauf

“The scope and duration of business disruption and the related financial impact from the coronavirus can’t be reasonably estimated at this time.”

—John Agwunobi, CEO, Herbalife

“No company is immune, but those that are more reliant on social media to execute business and have a higher degree of subscription sales in their business models are going to be relatively better off.” 

—Doug Lane, principal, Lane Research

Direct sellers are bracing for a significant financial blow as the reality of the novel coronavirus sweeping the globe sets in. At press time for this issue, the pandemic is in full swing, with cases being reported in every state and rising daily.

The virus that causes the disease called COVID-19 has upended everyday life around the world, and rattled the global economy.

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April 1, 2020 0 comment
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AI Finds Hidden Patterns, Trends and Problems in Huge Datasets
Special Report

AI Finds Hidden Patterns, Trends and Problems in Huge Datasets

By Stephanie Ramirez

Finding regularities, patterns and trends in massive amounts of seemingly unrelated data is a strength of AI and machine learning.

Artificial intelligence (AI) used with machine learning and other automated applications has found its way into almost every industry, including direct selling. Data analysis tools built with AI technology can provide forecasting, predict future customer and distributor behavior, provide restocking and supply chain levels, target campaigns with extreme personalization, create enhanced distributor and customer journeys, and even monitor the brand. 

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March 1, 2020 0 comment
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PEOPLE ON THE MOVE – AUGUST 2019
People on the Move

PEOPLE ON THE MOVE – AUGUST 2019

Steve Dee, Rodan + Fields

Steve Dee has joined Rodan + Fields as chief information officer. Dee has a background of more than 25 years in technology and digital experience with global brands such as Nike, J. Crew and Accenture. At Rodan + Fields, Dee will lead the global information technology organization, defining and advancing the company’s technology strategy and infrastructure to support growth plans. 

 

Martine Girotto, LegalShield

LegalShield has named Martine Girotto president of its Canada business. Girotto has more than 17 years’ experience in marketing, management training and business development for companies such as Mary Kay, Tocara and Ricova. Prior to joining LegalShield, Girotto served as general manager of Canada for Jeunesse Global, where she oversaw strategy and marketing.

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August 1, 2019 0 comment
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PEOPLE ON THE MOVE – JULY 2019
People on the Move

PEOPLE ON THE MOVE – JULY 2019

Oriflame Co-Founder Jonas af Jochnick Passes Away

Jonas af Jochnick, co-founder of Swedish beauty firm Oriflame Cosmetics, died suddenly May 17. The 81-year-old Swedish entrepreneur, who founded Stockholm-based Oriflame with his brother Robert in 1967, passed away in his sleep. He had been active in various positions in the company and stepped down from the company’s board in 2018.

 

Dell Brown, doTERRA

DoTERRA has hired Dell Brown as the chief operating officer of Prime Meridian Health Clinics, doTERRA’s healthcare initiative. Brown has more than 20 years of experience in the healthcare consulting industry and will lead Prime Meridian in strategy and logistics. Prior to doTERRA, Brown co-founded Global Health Consulting, and before that, he worked for CSC Healthcare as a senior consultant.

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July 3, 2019 0 comment
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Trade War Threats Continue
Cover StoryDirect SellingFeatures

Trade War Threats Continue

White House doubles down on tariffs as a weapon in trade talks

By David Rauf

Last year, the U.S. imposed new duties on steel and aluminum imports from Canada and Mexico, prompting the Mexican government to react with its own set of retaliatory tariffs that ended up having an impact on some U.S. direct sellers that sell health supplements.

“If China wants to restrict anything coming from the U.S. or tax any company it sees fit from the U.S., it could do that very easily. In that scenario, what’s going to happen is that the cost is going to be absorbed by the company or passed on to the consumer.”

—Rafael Miner, partner, Miner Group Consulting

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July 3, 2019 0 comment
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Public Company CEOs Share Q1 Earnings Updates
FeaturesFinancialNewsPublic Companies

Public Company CEOs Share Q1 Earnings Updates

Tupperware Continues Transformation; Herbalife Lowers Guidance; Nu Skin Beats Wall Street Estimates

By  David Rauf

We listen in on the public company earnings calls and read the transcripts so you don’t have to. Check back each quarter for our review with insights and takeaways for your own business.

This report includes an update on the earnings calls from Mannatech and Reliv, both of which had revenue losses for the year-end quarter.

Please see the March and April issues for reports from the other public direct selling companies.

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June 3, 2019 0 comment
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Getting Real with Nu Skin’s President Ryan Napierski
CEOExecutive InterviewGetting Real InterviewsInterviews

Getting Real with Nu Skin’s President Ryan Napierski

His thoughts on competing in the gig economy and embracing e-commerce

SSN: You’ve been with Nu Skin your entire career. What’s that been like?

I’ve spent nearly 15 of my years with Nu Skin abroad. Working in so many different capacities around the world certainly gave me the perspective I need today to run the global business. I think it’s been a huge advantage to be here as long as I have. I read a Harvard Review article recently that said their research indicates that the majority of CEOs hired from outside their industry fail, not because they didn’t see the new trends coming, but because they didn’t know how to transform the organization to meet those coming trends.


Founded: 1984
Executive: Ritch Wood
Location: Provo, Utah

2018 Revenue: $2.68 billion
Stock Symbol: NUS—NYSE
Website: www.nuskin.com

SSN: What do you feel are the advantages of having both a corporate perspective and a field perspective?

Companies that figure out how to disrupt themselves before they get disrupted from external forces are the ones that survive. I think you have to have institutional knowledge to be able to transform a business.

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June 1, 2019 0 comment
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