By: David Bland
In the wake of the Omicron variant’s global surge, as COVID-19 case counts neared their peak of over 800,000 new cases per day across the U.S., the Federal Trade Commission (FTC) publicized a series of cease and desist demands it sent to 25 businesses over the past six months. Granted under the authority of the COVID-19 Consumer Protection Act, the list included four direct sellers targeted in November and December 2021.
Rachel Kellogg has spent over a decade in the direct selling industry, starting as a consultant in the field and working her way up to leadership. She joined the channel unexpectedly but fell in love with the way it gave an equal opportunity to all. After a successful 10 years in the field with Mary Kay, Kellogg was ready to take what she had learned to join the executive team at Faberlic as an integral part of their recent U.S. launch as national sales director. Her mission is to infuse a culture of love, inclusivity, and growth from the ground up and take Faberlic to No. 1 in direct selling.
Founded: 1997
Location: Moscow, Russia
Website: www.faberlic.com
Instagram is launching a new service that allows its users to purchase products directly from retailers without exiting the app.