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Direct Selling Association

Direct Selling Critics, Old and New, Join Regulators at Caustic 2-Day Conference
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Direct Selling Critics, Old and New, Join Regulators at Caustic 2-Day Conference

Organizers block channel representatives from contributing

By:  David Bland
There were a number of factors that led us to think that the timing was right for this type of conference, including indications from the Federal Trade Commission that they are tightening focus on the MLM industry. —Douglas M. Brooks, Attorney
Anti-MLM influencers appear to be more interested in fostering a cottage industry of their own than they are to an inclusionary dialogue on how best to promote entrepreneurship. —Direct Selling Association
For decades, direct selling’s opponents have worked to challenge the channel from the relatively confined spaces within their respective legal, academic and media circles.  The occasional high-profile court case would generate publicity for a few news cycles, and newspaper and magazine articles would follow with passing coverage. 

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June 1, 2021 0 comment
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Legal Battle Is Brewing Over Independent Contractor Rule
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Legal Battle Is Brewing Over Independent Contractor Rule

DSA-supported lawsuit challenges President Biden’s attempt to roll back Trump’s rule

By:  Dave Rauf
The DOL’s effort to rescind the final rule runs counter to the realities of the modern economy. —Evan Armstrong, Founding Member, Coalition for Workforce Innovation
We will continue working with the Administration and Congress to ensure direct sellers are clearly classified as independent contractors under all federal laws. —Brian Bennett, Vice President of Government Affairs and Policy, Direct Selling Association
An array of business groups are suing the U.S Department of Labor over its decision to rescind a rule that would set parameters for when companies—including direct sellers—could classify workers as independent contractors. At issue: a Donald Trump administration regulation published in late January, about two weeks before the White House was set to switch hands, making it easier for businesses to classify workers as independent contractors. The rule marked a major victory for the direct selling channel, along with gig economy companies specializing in ride-sharing and food delivery.

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May 1, 2021 0 comment
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Good Chemistry for Direct Sellers Finding Success with CBD
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Good Chemistry for Direct Sellers Finding Success with CBD

Companies large and small reap rewards of hemp reclassification and new cannabinoid discoveries

By:  Stephanie Ramirez
“I would say that our company had a massive part in bringing about the federal legislation in 2018 that changed the Farm Bill.”  Blake Schroeder, CEO, Kannaway
“We make it easy to customize your core nutrition, and CBD has just been one of those things that has been a great fit.”  Ryan Montgomery, CEO, Reliv
According to a recent Direct Selling Association (DSA) consumer trends study, the health and wellness marketplace is changing rapidly. Direct sellers must continuously raise their own bar with a consistent flow of new products and communications to meet consumer demand for the latest natural compounds and plant derivatives. The rising implementation of new product lines mirrors the latest technological advancements in agriculture and chemistry. 

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May 1, 2021 0 comment
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ComplianceLegalRisk Roundup

The PRO Act: Bad for Direct Selling

Use of the strict ‘ABC’ test for independent contractor status is still a point of contention in proposed U.S. legislation

By: Brian Bennett
Passage of the PRO Act by the full U.S. House of Representatives is the biggest shot across the bow to independent contractor status in recent history.
One of the core issues for the Direct Selling Association (DSA) and direct selling throughout our storied history has been protecting the independent contractor status of the salesforce. When legislation goes to undermine that relationship, it has the potential to throw into disarray our way of doing business. H.R. 842, the Protecting the Right to Organize (PRO) Act, would do just that.

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April 1, 2021 0 comment
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The Troubling Rise of the Anti-Influencer
Special Report

The Troubling Rise of the Anti-Influencer

Anti-MLM groups are gaining traction on social media, threatening a reputation revitalization for the channel

By:  David Bland Editor’s note: In this month’s Special Report, we bring a difficult topic to the attention of executives in the channel. While the “anti-MLM movement” is gaining ground, it is uncoordinated and without leadership. By analyzing the growing anti-influencer communities on social media, we hope to enlighten readers as to the different types of direct selling content and which platforms are most susceptible to targeting, so companies can take action with more informed and effective counter-strategies.

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April 1, 2021 0 comment
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Continuing the Momentum of Pandemic Growth
Special Report

Continuing the Momentum of Pandemic Growth

Companies in the channel experience increases in sales and enrollments

By:  Jenna Lang Warford The Direct Selling Association (DSA) has reported that 60 percent of U.S. direct selling companies responding to the Quick Pulse surveys it conducted over the course of the COVID-19 outbreak report a positive impact from the pandemic. Data was last gathered Dec. 7-9. The channel appears to have demonstrated a strong ability to flex to a virtual environment to sustain income for entrepreneurs, unlike other gig economy opportunities. 

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January 1, 2021 0 comment
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Embracing Industry Self-Regulation
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Embracing Industry Self-Regulation

By:  Peter Marinello
Because the industry made the bold decision to commit to third-party self-regulation when it did, DSSRC was able to socialize its goals and objectives with direct selling companies and familiarize the industry with the program’s jurisdictional purview and process of review before the coronavirus hit.
The direct selling industry worked diligently and cooperatively to establish and implement an industry self-regulation program that celebrates its third year this month. The BBB National Programs’ Direct Selling Self-Regulatory Council (DSSRC) administers that program, helping direct selling companies across the industry abide by the high standards first established by the Direct Selling Association (DSA) Code of Ethics.

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January 1, 2021 0 comment
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People on the Move – January
People on the Move

People on the Move – January

PEOPLE ON THE MOVE

PEOPLE ON THE MOVE – JANUARY

January 1, 2021

 

ASHISH KHAN, AMWAY 

Ashish Khan has joined Amway as chief technology and platform officer bringing nearly 30-year career in brand technology and enterprise architecture. He previously worked for the Estee Lauder Companies and Staples. He will focus on the customer shopping experience, digital innovation, technology partners, and data and analytics.

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December 31, 2020 0 comment
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