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Direct Selling Association

Pushed by Pandemic, New Companies Enter Social Selling Space
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Pushed by Pandemic, New Companies Enter Social Selling Space

Opportunities and obstacles are the name of the game as companies compete and e-commerce explodes

By:  David Rauf

“If I’m a traditional manufacturer of consumer packaged goods and always sold in retail stores, but now because retail stores are closed revenue is cut, I had better be looking at every single channel and opportunity to keep my product in front of consumers.”

—Kerry Tassopoulos, founding member,

The Tassopoulos Law Firm PLLC

There are companies right now doing the type of accelerated growth they have not seen before.”

—Mike Sheffield, CEO, Sheffield Group

When the coronavirus outbreak started spreading across the globe earlier this year, executives at The Body Shop, a U.K.-based skin and beauty product retailer, had some decisions to make.

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November 1, 2020 0 comment
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Independent Contractor Classification May Finally Find Clarity
FeaturesNews

Independent Contractor Classification May Finally Find Clarity

U.S. Department of Labor attempts to tackle issue once and for all

By:  David Rauf

“Once finalized, it will make it easier to identify employees covered by the Act, while respecting the decision other workers make to pursue the freedom and entrepreneurialism associated with being an independent contractor.”

—Eugene Scalia, Labor Secretary, U.S. Dept. of Labor

“The goal would be to properly classify the field as independent contractors not subject to any test.”

—Will Miller, attorney, Buchlater

Under a new proposed Trump administration regulation, direct selling companies could finally gain some clarity on which workers may be classified as independent contractors.

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November 1, 2020 0 comment
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ComplianceLegalRisk Roundup

Shifting Direct Selling’s Reputation

Times present new opportunity to focus on customers

“We, as the direct selling community, are stepping up and should continue to be present compliantly with unbridled optimism.”

­—Meredith Berkich, chief growth officer, Jenkon

Reputation is everything, and in direct selling that is especially true. So when the COVID-19 pandemic spread across the globe, it not only spurred double—and in some cases, triple—digit year-over-year growth for the channel this year, it also provided an opening for reputation improvement that many have been looking for during the past decade.

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November 1, 2020 0 comment
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