By: Dave Rauf
“The coronavirus has changed the industry, and those are changes we are going to see stick around even after the vaccine. Companies that have embraced these digital solutions will be better off for it.”
—McKinley Oswald, president of global sales, Verb Technologies
If you had asked direct selling consultant Andi Sherwood last spring whether direct sellers would truly flourish in a pandemic-induced, pure e-commerce environment, she would have had some doubts. This assumption proved to be a common one among execs in the channel, especially as COVID-19 spread across the globe and lockdowns forced people to shop online in record numbers.
By: Camille Barlow
“If you don’t pay people quickly enough, and they find they’re being paid quicker by another company, they’re going to leave.”
—Natalia Yenatska, Chief Operations Officer, i-Payout
Since its inception, the direct selling channel has prided itself on bucking convention. From introducing the gamechanger of residual income to openly eschewing the traditional 9-to-5 workday, direct selling companies have aimed to divert from the norm.
By Dave Rauf
The vast majority of participants in Success By Health lost money as the company’s compensation plan rewarded distributors based on how many new recruits they could sign up and how much inventory they could sell to those same recruits, not from retail sales.
—Paraphrased from FTC suit against Success by Health
“The FTC is trying to rewrite the law through enforcement proceedings.”
—Brent Kugler, partner, Scheef & Stone
The Federal Trade Commission (FTC) has dropped the hammer on another MLM, marking the third pyramid scheme case brought against a direct seller in the last several months as part of a series of enforcement actions that have rattled the industry.
As the government’s ‘100-day campaign’ winds down, healthcare product companies announce sales losses
By David Rauf
“We’re taking the cue from our government relations team in China, and they’re staying in regular contact.”
—Keven Guest, CEO, USANA