Asma Ishaq, Amare Global
Asma Ishaq has been named CEO of Amare Global. Ishaq brings over 24 years of extensive leadership and R&D experience in direct selling, having co-founded Jusuru, a health and
wellness company, in 2009. It was later acquired by Modere, where she went on to serve as CEO for more than seven years.
Wendy Forsythe, eXp Realty
EXp Realty has hired Wendy Forsythe as chief marketing officer. Forsythe brings over 20 years of real estate experience, including in executive leadership roles at Compass, Fathom and HomeSmart Intl. She will now oversee all aspects of eXp Realty’s marketing strategy, including brand management, advertising and digital marketing.
Leadership Updates, eXp Realty
EXp Realty has appointed:
Kendall Bonner, VP of industry relations; Amy Weaver, SVP of U.S. growth; Frank Panunto, Russ Laggan, and Tony King, regional VPs of growth; Susan McClain, VP of agent success;
Sean Murphy, SVP of commercial growth; and Nadia Habib, SVP of Canada growth.
Christina Helwig, AdvoCare
AdvoCare International has
appointed Christina Helwig as the first woman to serve as CEO in company history. Previously leading marketing as chief marketing officer, Helwig joined AdvoCare in 2013 and has advanced at the company, most recently helping guide its shift from multi-level marketing to direct-to-consumer.
Nevena Srebreva, Pampered Chef
Pampered Chef has named Nevena Srebreva as CEO. Srebreva previously served as chief field and international officer since joining the company in 2020. With 25 years of experience, she led the company’s expansion in Europe. Before Pampered Chef, Srebreva was head of sales at Vorwerk and guided sales training at Avon.
Ashley Hower, Plexus
Plexus Worldwide has appointed Ashley Hower as chief marketing officer. Hower has nearly 20 years’ experience in global marketing and brand management with previous roles at global companies, such as Forever Living Products. She will now lead Plexus’ strategic marketing initiatives, including brand awareness and customer engagement.
Rafael Fernández, 4Life
Rafael Fernández, 4Life Research’s regional vice president of Europe, has been appointed vice president of the Spanish Association of Direct Selling Companies (AVD), a nonprofit supporting direct sellers in Europe’s Spanish markets. Fernández has 35 years of experience and joined 4Life in 2008 as an international general manager.
Danny Lee, 4Life
4Life Research President and CEO Danny Lee has been nominated and approved to serve as chairman of the U.S. Direct Selling Association (DSA) for a second consecutive term. After a unanimous vote, Lee will now continue to represent the collective interests of more than 125 member companies in the U.S. and Puerto Rico.
Jim M. Singer, MONAT
Jim M. Singer has joined MONAT Global Corp. as vice president of research, innovation and microbiology of B&R Products Inc., the company’s manufacturing facility in Florida. Over 30 years Singer has led research and development for beauty brands such as L’Oréal and Voyant Beauty. He also has been granted 117 patents.
Shane Ware, Partner.Co
Partner.Co has hired Shane Ware as chief financial officer. As a licensed CPA, Ware has over 20 years of financial experience, primarily with Modere, where he served in the CFO capacity for nearly seven years. At Partner.Co, he will lead its financial strategy, working to unify global financial systems and processes.
Diego Gaxiola, BeFra
BeFra, formerly known as Betterware de México, has added Diego Gaxiola to its board of directors as an independent director. Gaxiola has served as global chief financial officer for baking company Grupo Bimbo since 2017. With over 20 years of experience in the food industry, he was previously CFO of Alsea.
Team Expansion, ONEHOPE
Winemaker Philippe Melka and partner Rob Mondavi Jr. have joined ONEHOPE’s winemaking team to collaborate with its lead winemaker Isadora Frias. Additional new management team members are Angelique Ball, who will be general manager of the winery, and DaMarcus Wells-Buckner, who will be assistant general manager.
Rob Carney, Transamerica
Transamerica, the parent company of direct seller World Financial Group (WFG), has hired Rob Carney as chief distribution officer for its individual solutions division. Carney has over 30 years’ experience in financial sales. He will now guide the distribution strategy for Transamerica’s life, annuities and mutual funds.
Tara Schott, Social Selling News
Tara Schott has joined Social Selling News as sales director. With a career spanning over 20 years, Schott has a wealth of experience in direct sales, particularly in the health and beauty sector. Her journey in sales began in the 1990s, and since then, she has honed her skills working with various direct sales organizations.
