Regulators allege rebranded firm used false earnings claims to market trading services By David Bland “When self-regulation and government enforcement converge on the same issues, it sends a powerful signal that deceptive conduct will not be tolerated.” —Peter Marinello, Vice President, Direct Selling Self-Regulatory Council (DSSRC) at BBB National Programs
Mobilizing Minds and Markets: Utah Direct Selling Coalition Leader Discusses Policy, Perception and Progress Grant Baskerville is a seasoned government affairs consultant with over 20 years of experience spanning the public and private sectors across the United Kingdom, European Union, and the United States. His diverse portfolio includes work in
Do’s & Don’ts of Crafting Narratives That Elevate Your Company “When you’re telling the story, it has to be all about them; they have to see where they fit into the story.” —Logan Stout, Founder, IDLife “Their ability to build and grow a team hinges on whether they can share
Explore the unique challenges facing direct selling shopping platforms and the trends toward global reach, field enablement, and AI-driven growth. By Rodger Smith, Guest Contributor The direct selling industry has come a long way, from person-to-person selling (Avon) and home parties (Tupperware) to a focus on compensation, recruiting, and early
Bilingual initiative mobilizes companies for possible public comment period By David Bland The Direct Selling Association (DSA) recently armed member companies, as well as non-member companies, with strategies to respond to Federal Trade Commission (FTC) rule changes that could reshape the industry landscape. In a tactical webinar detailing several options
How female executives are finding new paths while continuing to influence an industry they helped build By Jenna Lang Warford “(Direct selling) companies need to lead the way in click-and-share because consumers are catching on that not all Influencers actually love what they are selling, and in direct sales we truly
By Lewis Retik and Wendy Wagner, Guest Contributors President Donald Trump and his administration intend to use tariffs as a policy tool to negotiate with trading partners and ultimately encourage manufacturing within the United States. With the development of counter tariffs across the globe, it is unclear whether it
By John Fleming, Guest Contributor As we observe new adjustments in leadership at the FTC, those who work with and advise those building businesses via independent contractors have much to be optimistic about. Change, in this case, may represent the beginning of a new period where we are not as
