According to projections by Salesforce.com, online sales in the U.S. this 2020 holiday season will see a surge of 34 percent compared to last year, which is nearly triple the 12 percent growth in the prior year. E-commerce has exploded during the pandemic and will make up 30 percent of seasonal spending, based on the company’s predictions. Digital revenue is projected to top out at a record $221 billion for the November-December period, while total holiday sales will reach $730 billion. Brick-and-mortar businesses offering buy online pick up in store (BOPIS), curbside pickup or drive-through will likely grow online holiday sales by an average of 90 percent year over year, the company forecasts. This helps both retailers and consumers to manage the time-sensitive holiday deadlines, shipping uncertainties, and aversion to crowded shopping indoors.
Online Sales Will Surge by 34 Percent for Holidays
